blablacar - Growth Lead - Ukraine
Requirements
• 5+ years of experience in growth, performance marketing, or data-driven product marketing, consultancy or entrepreneurship — ideally in a fast-paced, tech-driven environment. • Proven track record of scaling user acquisition and improving retention through full-funnel optimization. • Strong analytical mindset — comfortable with data tools (Tableau) and statistical thinking. • A creative problem-solver who can balance numbers with storytelling and brand-building. • Experience designing and executing A/B tests, marketing experiments, and lifecycle campaigns. • Strong understanding of growth frameworks and sustainable growth principles. • Excellent communication and collaboration skills — able to align teams around shared goals and insights. • Fluent in English and Ukrainian • What we have to offer • 4 additional weeks on top of legal maternity/paternity leaves • Financial support for home office equipment • 24 days holidays* per year including 12 days of public holidays (vacations and sick leaves are compensated according to the labor law) • Local meal plan policy • a 30-min video-call with our COO, Adrien Tahon, for a final validation • We’re looking for a Senior Growth Lead to drive sustainable, data-informed growth across the entire customer lifecycle — from acquisition to retention - and take BlaBlaCar to the next level in Ukraine. You’ll own the local growth leading and partner with global teams on settings the strategy end-to-end, blending analytical rigor with creative experimentation to unlock new opportunities, optimize performance, and build scalable systems for long-term success.This is a highly cross-functional role, working closely with marketing, business, product, data, and customer success teams to ensure that every stage of the funnel contributes to a seamless and engaging customer journey.
Responsibilities
• Lead full-funnel growth initiatives — from awareness and acquisition to engagement, retention, and referral. • Develop and execute data-driven experiments to identify, test, and scale the most impactful growth levers. • Own key metrics such as CAC, LTV, conversion rates, churn, and engagement. • Collaborate with Product and Marketing teams to improve user journeys, messaging, and channel performance. • Design and manage multi-channel growth strategies, including performance marketing, lifecycle marketing (email, push, CRM), SEO/ASO, partnerships, and referrals. • Build and refine analytics frameworks to track performance, uncover insights, and inform decision-making. • Champion sustainable growth, ensuring acquisition strategies align with long-term retention and brand health. • Mentor and inspire junior team members and help build a culture of experimentation, curiosity, and accountability.
Benefits
• Mental health support & individual therapy sessions • Private health insurance • Personal growth via trainings, mentorship, internal mobility programs, and English classes • Employee Stock ownership plan • Regular team building events (End of Summer Party, Christmas Dinner, Workshops) • Interested in joining the ride? • a 45-min video-call with Maxime, Talent Acquisition Manager, to get to know you, understand your career expectations and answer your questions • a 60-min video-call with our Head of CEE Marketplace, Roman Miroshnichenko to deep dive into your experience executing marketing strategies and delivering campaigns
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