Visby Medical - Chief Marketing Officer

• $270,000 - $300,000 a year • Strategic Leadership • Partner with the CEO and executive team to define Visby’s go-to-market roadmap for the OTC and retail segments. • Position Visby as the most trusted name in molecular self-testing, establishing a new standard for accuracy and ease of use. • Translate market, consumer, and competitive insights into actionable strategies that drive awareness, adoption, and retention. • Define pricing, packaging, and channel strategies in collaboration with Product, Commercial, and Regulatory teams. • Brand & Consumer Marketing • Develop and own the Visby brand narrative for the consumer era, rooted in empowerment, reliability, and innovation. • Lead all aspects of brand identity, creative, and messaging across digital, retail, earned, and owned channels. • Oversee integrated campaigns that connect science and lifestyle, driving emotional resonance and consumer trust. • Ensure consistency and clarity across every consumer touchpoint, including packaging, website, retail, influencer, and PR efforts. • Product & Market Strategy • Lead product marketing across the OTC portfolio, from pipeline prioritization through launch readiness. • Partner with R&D and Medical Affairs to translate complex technology into clear, compelling consumer benefits. • Define category and segment strategies (e.g., sexual health, respiratory health, wellness) to support launch sequencing and growth. • Manage ongoing market insights and brand health tracking to inform future product and innovation decisions. • Growth & Demand Generation • Build and scale an omnichannel growth engine spanning digital acquisition, retail partnerships, and e-commerce. • Establish data-driven performance marketing frameworks to measure and optimize customer acquisition cost (CAC) and lifetime value (LTV). • Drive earned media, influencer, and social strategies that educate, engage, and convert new consumer audiences. • Partner closely with Sales and Distribution teams to support retail execution, merchandising, and shelf presence. • Organizational Leadership • Build, mentor, and lead a multidisciplinary marketing organization across brand, creative, growth, and insights. • Select and manage external agency partners across brand, PR, media, and digital. • Foster strong cross-functional collaboration with Regulatory, R&D, Product, and Commercial teams to ensure aligned execution. • 15+ years of progressive marketing leadership experience, including 5+ years in senior roles leading consumer or OTC healthcare brands. • Proven track record launching or scaling a regulated consumer product (medical device, diagnostics, healthtech, or wellness). • Deep expertise in brand strategy, consumer insights, and integrated marketing. • Experience managing retail, e-commerce, and digital acquisition channels. • Strong analytical mindset with fluency in marketing metrics, performance tracking, and ROI measurement. • Exceptional storytelling ability and executive presence, with the ability to influence senior stakeholders and inspire teams. • Bachelor’s degree required; MBA or other relevant advanced degree preferred.