Lyra Health - Market Activation Analyst (Health Plans / Health Systems)
Requirements
• Experience: 3+ years of experience in healthcare analytics, management consulting, corporate strategy, business operations, or market intelligence within a digital health, health plan, health system, or high-growth healthtech organization. • Data & Analytical Skills: Advanced quantitative and analytical skills (Excel, Google Sheets, SQL, or BI tools like Tableau/Looker) with proven experience structuring and manipulating large third-party datasets (e.g., IQVIA, Definitely Health, CMS/claims data). • Strategic & Funnel Modeling: Direct experience building and maintaining conversion, pipeline, or top-of-funnel operational models (e.g., lead-to-care start funnels). • Industry Knowledge: Deep understanding of US healthcare delivery models, health plan reimbursement structures, health system operations, and provider profiling. • Communication: Strong narrative synthesis and slide-building abilities to translate dense market data into clear, actionable executive playbooks. • Education: Bachelor’s degree in Healthcare Administration, Business, Economics, Statistics, or a related quantitative field.
Responsibilities
• Macro market analysis & expansion strategy • Leverage third-party healthcare data platforms and analytical tools (e.g., claims data, census/demographic data, payer landscape analysis) to conduct macro-level market evaluations. • Synthesize complex market trends to inform the corporate roadmap and establish data-driven strategic rationales for future geographic expansion and payer contracting priorities. • Evaluate payer density, reimbursement models, and local healthcare regulations to identify high-value market entry opportunities. • Playbook customization & tactical prioritization • Develop and customize market-specific activation playbooks with directional prioritization of target provider groups, health systems, and specialty service lines. • Conduct strategic profiling and market-level competitive analysis to pinpoint high-potential clinical partners and network integration opportunities. • Partner with cross-functional commercial, clinical operations, and business development teams to tailor market go-to-market strategies based on local competitive dynamics. • Funnel modeling & target setting • Refine, maintain, and own the market activation Top-of-Funnel (TOFU) and Care Starts quantitative models that drive company-wide target-setting. • Track key performance indicators (KPIs) across activation stages—from initial market entry and provider outreach through to patient onboarding and active care starts. • Iterate forecast models using empirical performance data to optimize lead generation, funnel efficiency, and revenue predictability per market.
Benefits
• $106,000 – $146,000 a year • As a full-time Market Activation Analyst, you will be employed by Lyra Health, Inc. The anticipated annual base salary range for this full-time position is $106,000 to $146,000. The base range is determined by role and level, and placement within the range will depend on a number of job-related factors, including but not limited to your skills, qualifications, experience and location. This role may also be eligible for discretionary bonuses. • Annual salary is only one part of an employee’s total compensation package at Lyra. We also offer generous benefits that include: • Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances) • Lyra for Lyrians; coaching and therapy services • Equity in the company through discretionary restricted stock units • Competitive time off with pay policies including vacation, sick days, and company holidays • Paid parental leave • 401K with up to 3% matching • Monthly tech allowance • We like to spread joy throughout the year with well-being perks and activities, surprise swag, regular community celebration…and more! • We can’t wait to meet you.
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