saas.group - German-speaking Performance Marketing Lead
Requirements
• Several years owning paid budgets (think €1M+ a year) while staying genuinely hands-on: you can open an account, diagnose it and run the full campaign yourself. • Demonstrated B2B lead-gen experience on search: comfortable with low conversion volumes, long sales cycles and optimising for lead quality over click counts (B2B SaaS, B2B or adjacent backgrounds such as gaming portfolios are welcome, as long as you can translate them to B2B). • A track record across very different budget sizes, from a few thousand a month to six figures a month, making small budgets work through sharp targeting and prioritisation rather than leaning on automated bidding. • Deep Google Ads and Microsoft Ads expertise, strong LinkedIn Ads experience, and the curiosity to pick up new platforms as brands need them. You're also confident with the measurement stack behind paid: GA4, Google Tag Manager, offline conversion imports and CRM integration. Experience with ChatGPT ads is a bonus. • German at C1 or native: strong enough to write compelling German ad copy, alongside fluent English. • Genuine AI fluency, and the drive to put it to work. You already use AI tools (Claude especially) in your day-to-day, and you're the kind of person who looks for where they can sharpen paid performance, from research and analysis to campaign and reporting workflows.
Responsibilities
• Own paid performance strategy and standards across the portfolio, and run the most valuable accounts hands-on yourself (Google Ads, Microsoft Ads, LinkedIn, and others), including ad copy and landing page testing. • Lead and support our PPC freelancers: set targets, review accounts, approve budgets, run regular syncs, challenge the "why" behind decisions, and keep the rest of marketing in the loop. • Advise brands directly on strategy and budget allocation, with the ability to push back, manage expectations and tell a brand honestly when a channel or budget won't deliver. • Take over newly acquired brands' paid setups and build the systems, documentation and reporting that let performance scale across more brands and freelancers without losing the quality bar. • Partner closely with our data analytics team on tracking, attribution and the flow of CRM data back into the ad platforms, and support the M&A team on due diligence for paid-heavy acquisition targets. • Regularly connect with the SEO Team Lead to remain aligned with campaigns and strategies.
Benefits
• Ultimate flexibility: We're 100% remote. You can work from wherever you like, whenever you like. • Freedom and autonomy: We're a high-trust team, and you'll be given lots of flexibility to solve problems in your own way - with plenty of help from the team when you need it. • Minimum bureaucracy: We don't like to get bogged down with meetings and red tape. We like to be efficient and keep momentum steady & sustainable. • Small & friendly team: We help each other out, have fun, and joke around. • Our network: We are a community of entrepreneurial SaaS professionals that regularly exchange ideas, knowledge, learning and expertise with each other internally. • Flexible time off: We want you to recharge your batteries when needed. • We don't just simply offer you to "take a job with us" but rather to "join us on this journey" to build the world's largest platform of independent SaaS companies. • Sounds like something you're up for? Feel free to apply even if you don't check all these boxes. We believe in the power of diversity and fresh perspectives to spice up our team. Your application might just be the missing ingredient!
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