Defuse Labs - Head of Product Marketing & Growth
Requirements
• 4–7 years of experience in product marketing or a closely related product role, ideally with meaningful experience at a centralized exchange, fintech company, crypto wallet, or another trading, payments, or digital-asset product. • A proven track record of owning go-to-market for product features or integrations end-to-end — from positioning and launch through to adoption and performance tracking, not just creative execution. • Strong understanding of exchange, wallet, or fintech users and product teams — you understand how they evaluate infrastructure, what creates friction or drives adoption, and how to translate those insights into better product and messaging decisions. • Excellent written and verbal communication skills, with the ability to turn technical or ambiguous concepts into clear, compelling narratives for both partner teams and end users. • Comfortable operating with ambiguity in a fast-moving, resource-lean environment — able to build processes as needed rather than relying on established structures. • Experience working effectively in remote, globally distributed teams. • A solid working understanding of crypto fundamentals, including wallets, custody, swaps, and cross-chain transfers. Deep protocol-level expertise isn’t required, but you should be comfortable working closely with technical and engineering teams. • Recruitment Disclaimer • All personal data submitted by you as part of a job application, whether through our website, will be processed exclusively for recruitment and selection purposes. By submitting such data, you acknowledge and consent to its use for assessing your qualifications, contacting you regarding relevant opportunities, and maintaining a candidate profile for potential future openings. • For more detailed information about how your data is processed in the context of recruitment, including your rights under applicable data protection laws, please refer to our Privacy Policy, or contact us at [email protected]
Responsibilities
• Own end-to-end product marketing for near.com — positioning, messaging, go-to-market, launches, and adoption. • end-to-end product marketing for near.com • Define and continuously refine target audiences, core use cases, value proposition, and competitive positioning based on user, product, and market insights. • target audiences, core use cases, value proposition, and competitive positioning • Act as the voice of the user, translating research, feedback, and behavioral data into actionable Product and UX recommendations. • the voice of the user • Partner with Product and Growth to improve acquisition, onboarding, activation, engagement, and retention, identifying and addressing key adoption barriers. • acquisition, onboarding, activation, engagement, and retention • Lead go-to-market for new features and releases, including launch strategy, messaging, distribution, and success metrics. • Own product-facing communications and enablement, including website messaging, onboarding, launch materials, FAQs, decks, and product education. • Support NEAR Intents product marketing and partner launches, working with BD on positioning, partner materials, co-marketing, and post-launch adoption. • NEAR Intents product marketing and partner launches • Build repeatable product marketing processes and playbooks that make launches, experimentation, and adoption initiatives more scalable.
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