agicap - Corporate Finance Content Writer (Marketing)

London 🇬🇧1mo ago

In Office EMEA Software Financial Analyst Accountant Financial Advisor Finance Intern Accounts Receivable B2B Accounts Payable SEO ABAP

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Requirements

• In collaboration with the Marketing team, your mission will be to make Agicap the best source of information for SME/Mid Market CEOs, CFOs, and finance teams in the UK as well as the US regarding cash management, liquidity planning, accounts payable, accounts receivable and overall treasury management. • We are seeking a financial journalist profile, or a B2B SaaS content marketer with experience writing about corporate finance or economics. • Bachelor's degree in Marketing, Communications, Journalism, or a related field. • Proven experience as a financial journalist, corporate finance/economics writer, or B2B SaaS content marketer with an existing portfolio of authored content. • Strong interest in corporate finance and a desire to deepen your knowledge in this field. Knowledge of UK corporate finance and accounting specificities is a plus. • Familiarity with SEO principles. • Strong project management skills; able to handle multiple priorities and meet deadlines in a fast-paced environment. • Strategic thinker who can see the full funnel and ensure content serves multiple stages of the buyer journey. • Collaborative team player with excellent communication skills, comfortable working across geographies and departments. • Fluency in English. French is a plus. • Familiarity with tools such as Contentful, Asana, Hubspot, Looker, Figma, Slack is a plus. • AGICAP is committed to providing equal opportunities for everyone, and we foster an inclusive work environment that values diversity!

Responsibilities

• Independently produce high-quality content assets, including ebooks, surveys, blog posts, in-person events, landing pages, social media posts, email sequences, and other formats that support awareness, engagement, and conversion. • Adapt and localize our global content for the UK market (website, campaigns, assets), ensuring relevance and impact. • Source, prepare and help shoot new testimonials with our UK and US customers, highlighting with numbers how Agicap improved their finance operations, improved their net income and/or reduced their WCR. • Manage the process of updating, enriching, and amplifying existing content libraries for our UK and US content (ebooks, surveys, testimonials, etc.). • Research industry trends, customer needs, and competitor activities to identify opportunities for content reuse and improvement. • Measure and analyze content performance to ensure that all content assets contribute measurably to business goals, including lead generation, pipeline growth, and sales conversion support. • Stay up-to-date on best practices and innovations in content marketing.