katana - Senior Acquisition Manager

• Paid channel strategy & growth • Own paid acquisition strategy across Google Ads, LinkedIn, Meta, and Reddit - where we invest, what we test, how we allocate budget • Identify new channel and audience opportunities before they're obvious • Design experiments with a clear hypothesis and success criteria, direct our performance agency on execution, and decide what scales or dies based on results • Look past CTR and CPM to what's actually driving pipeline - if something in the funnel clearly isn't converting, you flag it and work with the team to fix it • Lead the performance agency relationship: brief campaigns, review work, hold them accountable to pipeline outcomes • Make the call on entering or exiting a channel • ABM & the Advantage pipeline • Build the ABM motion for Advantage from scratch: define account selection criteria, build the target account list, and design the campaign structure • Design an ABM approach that fits how we actually sell - not a hyper-personalized list of 20 accounts, and not a mass, un-targeted list either. Ours sits in between: a list that can run into the hundreds or low thousands, personalized enough to move people forward across multiple touchpoints • Build nurture sequences suited to a longer B2B sales cycle - not a generic drip • Partner closely with our Account Executives and Solutions Engineers so acquisition programs align with sales priorities, handoffs are clean, and real pipeline intelligence feeds back into campaign strategy • Build the trust and working model between marketing and sales for Advantage from the ground up • Full funnel nurture • Own the nurture layer across segments: email sequences, retargeting, and content syndication that keep prospects engaged past the first click • Design nurture that matches the buying stage and sales cycle of each segment • Work with our content writer and designer so nurture content is grounded in what prospects actually need, not just what we want to say • Kill or rebuild what isn't moving pipeline • Analytics & insight • Own pipeline reporting across segments and connect acquisition activity to actual revenue, not proxy metrics • Connect low-level attribution events to SQL and closed-won data so you know which programs are real • Use AI tools daily to surface patterns and move faster than manual analysis allows - this is baseline, not a differentiator • Bring insight to marketing, sales, and product in a way that changes decisions, not just informs them • Content & creative direction • Brief the designer and content writer with direction that produces results - not micro-management, not vague requests. They know exactly what good looks like because you gave it to them clearly. • Make sure paid and organic acquisition reinforce each other, including AEO • Feed performance data back into content strategy • What success looks like • First 30 days: You've audited the paid stack across all three motions and met the Account Executive and Solutions Engineering teams, but your real focus is Advantage - understanding the account landscape and how ABM needs to work here. You present a clear diagnosis and a prioritized plan.