synthflow - Growth Marketer
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Requirements
• Proven track record of building and scaling B2B growth engines across LinkedIn and Google (minimum ~3 years hands-on). • Strong understanding of US B2B market dynamics, including ICP definition, messaging, and buyer behavior for high ACV deals ($250K+). • Deep expertise in performance marketing, attribution, and tools such as HubSpot, including form tracking and full-funnel analytics. • Ability to design, run, and iterate experiments quickly, with strong judgment on what good performance looks like across channels. • Experience working closely with sales teams (SDRs/AEs) in a sales-driven environment, with clear ownership of pipeline impact. • Strong analytical and technical mindset, comfortable working with data, tracking infrastructure, and campaign systems. • Experience in a high-growth B2B SaaS or AI environment, with a clear bias toward execution and building from scratch. • Founded in Berlin in 2023 by serial entrepreneurs Albert Astabatsyan, Hakob Astabatsyan, and Sassun Mirzakhan-Saky, Synthflow AI democratizes access to advanced voice AI with a no-code platform that lets enterprises easily create, deploy and scale natural-sounding, cost-effective voice agents tailored to their business needs.
Responsibilities
• Own and scale Synthflow’s growth engine with full responsibility for pipeline generation and marketing-driven revenue. • Drive high-quality pipeline through core channels (LinkedIn, Google, SEO/organic), while continuously testing and scaling new acquisition loops. • Translate voice AI product capabilities into clear, high-converting positioning and messaging for mid-market and enterprise buyers. • Work closely with GTM teams to improve lead quality, optimize funnel conversion, and accelerate deal cycles. • Build and optimize a full-funnel growth system, including attribution, campaign tracking, and conversion infrastructure (HubSpot). • Identify and unlock new growth levers such as partnerships, referrals, and outbound-supported campaigns; validate quickly and scale what works. • Own marketing budget and performance in partnership with finance, including CAC, LTV, and payback period; define ROI targets and evaluate spend effectiveness. • Operate with high autonomy as a hands-on individual contributor, combining strategy, execution, and technical marketing to build repeatable growth engines.
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