saas.group - Product Marketing Manager
Requirements
• 4+ years of B2B SaaS product marketing experience, ideally in SEO, web technologies, or developer tools. • Strong storytelling ability — proven track record of translating technical product capabilities into clear, outcome-driven narratives that connect features to user value. • Experience shaping category positioning or narrative for a product entering a new or emerging market category. • Experience launching and positioning products in enterprise or mid-market environments. • Familiarity with both PLG and SLG pricing and packaging models, and how messaging and enablement differ across each motion. • Strong background in building sales enablement content and supporting ABM or enterprise campaigns. • Excellent research and analytical skills — ability to pull insights from customers, competitors, and markets. • Familiarity with e-commerce, technical SEO, or related domains a strong plus. • Strong collaboration skills with experience working cross-functionally with product, engineering, and revenue teams. • Outstanding written and verbal communication skills.
Responsibilities
• Own product launches end-to-end: positioning, messaging, collateral, and internal enablement. • Craft compelling narratives that translate technical product capabilities into clear, story-driven value propositions for buyers and users alike. • Define and evolve our category positioning, articulating why we exist and why it matters as we establish a new market category. • Create and maintain sales enablement assets (battlecards, ROI calculators, decks, case studies) that help us displace competitors and shorten sales cycles. • Build a competitive intelligence function to track competitors and keep our teams sharp on differentiation. • Define and update ICP personas and buyer journeys, with a focus on mid-market and enterprise e-commerce. • Partner with Product to ensure roadmap items are translated into customer-friendly narratives and value propositions. • Advise on pricing and packaging strategy across both PLG and SLG motions, ensuring messaging aligns with how different customer segments buy. • Equip partners with co-marketing decks, playbooks, and enablement guides, working closely with the Head of Partnerships to support partner-sourced revenue. • Collaborate with the Head of Enterprise Sales on ABM and enterprise campaigns. • Collect and synthesize customer and partner feedback to influence product roadmap and GTM strategy. • Track feature adoption and usage, measuring the effectiveness of GTM launches.
Benefits
• Ultimate flexibility: We’re 100% remote. You can work from wherever you like, whenever you like. • Ultimate flexibility: • Freedom and autonomy: We’re a high-trust team, and you’ll be given lots of independence to solve problems in your own way — with plenty of help from the team when you need it. • Freedom and autonomy: • Minimum bureaucracy: We don’t like to get bogged down with meetings and red tape. We like to be efficient and keep momentum steady & sustainable. • Minimum bureaucracy: • Small & friendly team: We help each other out, have fun, and joke around. • Small & friendly team: • Our network: We are a community of entrepreneurial SaaS professionals that regularly exchange ideas, knowledge, learning and expertise with each other internally. • Our network: • Flexible paid time off: We want you to recharge your batteries when needed. • Flexible paid time off: • Learning Budget: We want you to grow your skills so we provide you with a generous budget to use for classes, conferences, books and other learning resources. • Learning Budget: • Prerender is part of saas.group and we have a shared goal of succeeding together. • We don’t just simply offer you to “take a job with us” but rather to “join us on this journey” to build the world's largest platform of independent SaaS companies. • Sounds like something you’re up for? Feel free to apply even if you don’t check all these boxes. We believe in the power of diversity and fresh perspectives to spice up our team. Your application might just be the missing ingredient! • What is saas.group? • Think of us as the driving catalyst behind your favorite software success stories. saas.group, established in 2017, is on a mission to turbocharge promising B2B SaaS ventures, unlocking their full potential. As a Software-as-a-Service portfolio powerhouse, we specialize in acquiring small software treasures and polishing them into industry stars. With a dynamic, fully remote team of nearly 350+ colleagues spanning 50+ countries we are truly global and we are rewriting the playbook on SaaS innovation and collaboration. We grow 23 exciting brands under our umbrella. Feel free to explore our Candidate's Hub to get an insider's view, dive into our culture, gain valuable insights into our teams and how we work. • Also, don’t forget to follow saas.group on LinkedIn to stay up-to-date on our job openings, podcast episodes, and with all things happening at our company.
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