PointClickCare - (Canada) Product Marketing Manager

• Market & Strategic Insight • Identify and synthesize market dynamics, competitive shifts, buyer trends, and regulatory considerations (e.g., MIPS participation) impacting practice groups. • Develop clear problem statements and articulate differentiated positioning rooted in customer workflow and business challenges. • Partner with Product and business leaders to clarify market opportunity and support segmentation and targeting decisions. • Go-to-Market Strategy & Activation • Define and execute go-to-market strategies for new features, enhancements, and growth initiatives. • Establish guidance on messaging architecture, value proposition development, and launch approach. • Apply structured frameworks to ensure consistency and scalability in go-to-market execution. • Leverage AI-enabled tools and modern workflows to synthesize research, pressure-test positioning, and accelerate high-quality outputs while maintaining ownership of strategy and accuracy. • Sales & Cross-Functional Enablement • Enable Sales and Sales Enablement teams with clear value propositions, messaging tools, and competitive insights. • Serve as subject matter expert in complex sales discussions and customer education forums. • Collaborate with Customer Success and other teams to align messaging across acquisition, adoption, and expansion stages. • Messaging & Narrative Development • Translate product capabilities into clear, differentiated business value for executive and clinical buyers. • Develop foundational messaging frameworks that guide campaigns, events, digital programs, and thought leadership. • Ensure narrative consistency across marketing channels and customer touchpoints. • Performance & Optimization • Define success metrics for launches and key initiatives. • Monitor performance, gather market feedback, and refine positioning to improve awareness, pipeline contribution, and win rates. • Provide evidence-based recommendations to strengthen go-to-market effectiveness. • Bachelor’s degree; advanced degree or equivalent experience desired • 4–6 years of Product Marketing experience in B2B SaaS solutions • Experience within healthcare technology required; experience in provider, post-acute, or practice group environments strongly preferred • Experience with Product Management and/or Product Marketing principles such as Pragmatic Marketing, Silicon Valley Product Group, or Product Marketing Alliance; certification a plus • Proven ability to create compelling value propositions and messaging strategies that link product capabilities to measurable business outcomes • Demonstrated ability to support pipeline creation for new offerings as well as expansion opportunities • Strong marketing expertise combined with solid business acumen, leveraging market insights and performance indicators to inform decisions • Exceptional communication, storytelling, and presentation skills with the ability to tailor messaging to diverse audiences • Critical thinker with excellent time management, interpersonal, decision-making, and organizational skills • A “roll up the sleeves” attitude; a self-starting orientation with the drive to bring clarity, build momentum, and make things happen • Team player and strong collaborator who builds trust and maintains diplomacy in fast-paced environments • Polished professional who thrives in growth-oriented settings and adapts quickly to evolving priorities • Demonstrated ability to leverage AI and automation tools to enhance strategic analysis, accelerate content development, and improve decision quality while exercising strong judgment and governance awareness