welltech - Experimentation Manager
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Requirements
• We’re looking for a Experimentation Manager who will create and optimize acquisition funnels for one of our health and fitness apps, with a strong focus on subscription conversion, ARPU growth and audience expansion. You will combine data, experimentation and user insight to design meaningful funnel and monetization improvements that reach and help millions of users. • 3+ years in Growth, Product, Product Marketing or CRO/Experimentation roles • Strong experimentation expertise and understanding of A/B testing methods • Solid UX and user research knowledge • Strong analytical skills and comfort working with product data • English proficiency B2+ • Candidate Journey • ️⭕️ Recruiter Call → ⭕️ Meet a team member → ️⭕️ Skills Assessment → ️⭕️ Leadership Interviews
Responsibilities
• Generate and prioritize hypotheses to improve the conversion and ARPU of our quiz funnels which drive the majority of new user acquisition • Own end-to-end funnel experiments: plan, launch, analyze, and iterate via A/B tests • Develop deep product insight through analytics, user feedback, competitor research, and learning from our experiment history • Support acquisition by building tailored end-to-end experiences for different audiences and traffic sources • Partner closely with design, engineering, analytics, content, and product teams to ship funnel improvements • Continuously translate experiment results into stronger follow-up hypotheses and next tests • Manage users' expectations on their way to a healthier life and create a bridge between marketing and product activities. • Create new, innovative funnel concepts that capture emerging health and fitness trends
Benefits
• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together. • Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact. • Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day. • We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality! • Check Out Some of Our Products • Muscle Booster https://musclebooster.fitness/ • Yoga-Go https://yoga-go.io/ • WalkFit http://walkfit.pro/
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