vantage - Content Marketing Lead
Requirements
• 5+ years of B2B content marketing or journalism experience, ideally for technical products and/or to technical audiences • Exceptional writer and editor with a portfolio of technically credible content that has driven measurable impact • Strong grasp of SEO/AEO fundamentals and how to win high-intent organic traffic • Experience developing content strategy and editorial calendars aligned to business goals • Ability to quickly go deep on technical products and translate complexity into clarity • Metrics-driven, analytical, and energized by reviewing progress and iterating based on what the data shows • High-agency and entrepreneurial; excited to build • Experience balancing strategic vision and hands-on execution to drive measurable impact in a fast-paced, high-growth environment • A kind person • Ability to write simple SQL and do some data analysis to back up topics with hard data • Familiar with HTML and CSS, with an understanding of what good web layout looks and feels like • Familiarity with cloud infrastructure as an industry and DevOps as a profession
Responsibilities
• Own the content strategy and editorial calendar, aligned to brand visibility (SEO/AEO), product, and pipeline priorities • Create high-credibility, technically accurate top-of-funnel content across formats, including blog posts, data reports, guides, and more • Stay on top of the latest news coming from cloud and AI providers as well as the market to find relevant topics to cover in depth, especially around cost optimization • Develop a strong understanding of Vantage's product value and the technical concepts that matter to our audience, translating them into clear, compelling narratives • Drive organic visibility and win high-intent topics through SEO and AEO; iterate on copy, topics, and publishing formats to drive high quality and high intent traffic that converts • Support marketing with content for campaigns, events, product launches, and partnerships • Work with our design team to tell our story in a visually compelling way • Optimize content performance; refresh and scale top-performing assets • Own Vantage's social media presence and voice • Support comms and PR efforts as needed
Benefits
• The estimated annual US base salary range for this role is $145,000 - $165,000. This salary range may be inclusive of several career levels and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Additional benefits for this role may include: equity, 401(k) plan; medical, dental, and vision benefits; and education stipends. • At this time, Vantage is only set up to employ in the United States
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