Socure - Customer Marketing Lead
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Requirements
• Personal qualities: • Outstanding interpersonal, communication (oral and written), and presentation skills, including the ability to communicate data-driven recommendations simply and effectively • Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts • Proven ability to collaborate strongly, develop deep relationships with colleagues and influence functional teams to deliver on goals • Ability to successfully prioritize, balance multiple projects, and manage complex workstreams while consistently delivering results • Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience • Scrappy, ‘team player’ mentality, with a strong ability and interest in both thinking strategically and living in the details of execution • BA/BS degree in marketing, business, or related field • 5+ years of B2B or tech marketing experience, especially Customer Service, Customer Success, or Account Management experience • Technical knowledge of the latest digital marketing tools and channels, including but not limited to Salesforce, Marketo, 6sense • Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy • Ability to write effective copy is a necessity • Familiarity with B2B marketing, lead generation, and sales processes
Responsibilities
• Lead and manage customer engagement and communication programs, across channels including organic and paid channels, content, email, and virtual and live events • Collaborate with Product Marketing, Field Marketing, Partner Marketing teams to identify opportunities for leverage and scale initiatives across customer programs • Continually measure, monitor and drive improvement in program approaches; employ industry best practices and look for opportunities to increase effectiveness and efficiency • Present regularly on program performance and learnings to key stakeholders • Proactively ideate and propose new approaches for compelling customer engagement programs that drive sustainability • Build rapport with customers to increase renewals, referrals, and cross-sell and upsell opportunities
Benefits
• $175K – $210K • Offers Equity • Offers Bonus • This is a base salary range for this job based on the job requirements. • Base pay is only one component of Socure's compensation and our total rewards package includes equity, benefits, and an annual bonus or a commission plan. • annual bonus • commission plan. • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • Please note: we have set up limits for applications for this role. • Candidates may not apply more than 3 times in any 30 day span for any job at Socure. • Candidates may not re-apply to the same role within 30 days. • or drag and drop here • Why are you interested in this job at Socure? • Unfortunately we are unable to hire employees residing in these states. • You may have to go into office 2-3 times a week. • San Francisco, CA • New York City, NY • Socure's Recruiting Privacy Policy • Decline to self-identify • Hispanic or Latino - A person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race. • Hispanic or Latino • White (Not Hispanic or Latino) - A person having origins in any of the original peoples of Europe, the Middle East, or North Africa. • White • Black or African American (Not Hispanic or Latino) - A person having origins in any of the black racial groups of Africa. • Black or African American • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) - A person having origins in any of the peoples of Hawaii, Guam, Samoa, or other Pacific Islands. • Native Hawaiian or Other Pacific Islander • Asian (Not Hispanic or Latino) - A person having origins in any of the original peoples of the Far East, Southeast Asia, or the Indian Subcontinent, including, for example, Cambodia, China, India, Japan, Korea, Malaysia, Pakistan, the Philippine Islands, Thailand, and Vietnam. • Asian • American Indian or Alaska Native (Not Hispanic or Latino) - A person having origins in any of the original peoples of North and South America (including Central America), and who maintain tribal affiliation or community attachment. • American Indian or Alaska Native • Two or More Races (Not Hispanic or Latino) - All persons who identify with more than one of the above five races. • Two or More Races • Hispanic or Latino • White (Not Hispanic or Latino) • Black or African American (Not Hispanic or Latino) • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) • Asian (Not Hispanic or Latino) • American Indian or Alaska Native (Not Hispanic or Latino) • Two or More Races (Not Hispanic or Latino) • I identify as one or more of the classifications of protected veteran listed above • I am not a protected veteran
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