felix - Senior Data Analyst
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Requirements
• Strong SQL skills; must be able to write, review, and enhance SQL queries with a focus on code performance • Advanced expertise in DBT for data modeling and orchestration • An understanding of the marketing business domain, particularly applications such as multi-touch attribution (MTA) and media mix models (MMM) • Extensive knowledge of marketing metrics, platforms, and APIs (e.g. Google Analytics, Meta Ads, Google Ads, etc.) • Familiarity with statistical experimentation and A/B testing principles • Strong project management and communications skills, with a results-oriented mindset
Responsibilities
• Design robust analytical frameworks for performance measurement and growth analysis. • Develop and maintain scalable data models to support business priorities with a focus on acquisition and customer lifecycle analysis. • Build, interpret multi-touch attribution (MTA) frameworks using advanced statistical methods like Markov Chain or other channel performance metrics. • Implement A/B tests and incrementality experiments for product features, marketing campaigns, and UX optimizations to drive conversion improvements. • Evaluate ROI across paid and organic acquisition channels and refine performance metrics over time based on data insights. • Develop in-house multi-touch attribution (MTA) models and media mix models (MMM). • Identify key audience segments within the customer base using LTV, cross sell %, etc., to inform marketing strategies. • Lead DBT model development and maintenance for data orchestration with a focus on accuracy, modularity, and performance optimization. • Create automated self-serve dashboards and reporting solutions that empower stakeholders to explore key metrics relevant to their roles. • Collaborate across departments (Product, Marketing, Finance, Engineering) to translate business questions into analytical tasks and interpret results for both technical and non-technical audiences.
Benefits
• Full medical, dental and vision benefits • Maternity/paternity policy • 4 weeks vacation (3 weeks anytime + 1 week during the holidays) • Stock option grant • Remote first, work from anywhere in Canada • Professional development opportunities, working closely with founders and the senior leadership team • Open vacancy: This posting is for an existing vacancy at the company. • Our commitment to an inclusive team culture means embracing diversity and offering equitable access to opportunities and resources for people who might otherwise be excluded. During our recruitment process, we provide accommodations at any stage. Candidates can communicate their accommodation needs to the hiring manager directly or by emailing [email protected]. • Recruitment Fraud Alert • Please note: We have been made aware of fraudulent recruiting activities where individuals pose as Felix representatives. • Communication: We will only ever contact you from an official @felixforyou.ca email address. • Interviews: All interviews are conducted via Google Meet; we never interview via text-only platforms (like Telegram or WhatsApp). • Payments: We will never ask for credit card information, bank details, or payments for "equipment" or "onboarding" during the application process. • If you receive a suspicious request, please do not provide any personal information and report it to us immediately at [email protected]
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