dubclub - Lifecycle Marketing & CRM Lead
Requirements
• 6 or more years of experience in lifecycle marketing, CRM, retention, customer growth, or a related function. • Experience building or significantly improving lifecycle programs for a consumer subscription, marketplace, creator platform, sports, gaming, media, or e-commerce business. • A track record of improving outcomes such as activation, retention, renewal, reactivation, cross-sell, revenue, or customer lifetime value. • Strong experience with behavioral segmentation, triggered campaigns, lifecycle journey design, and multi-channel communication. • Experience using CRM or marketing automation platforms such as Braze, Iterable, Customer.io http://Customer.io, HubSpot, Salesforce Marketing Cloud, or similar tools. • Strong analytical skills and experience using customer data, cohort analysis, and experimentation to guide decisions. • Experience partnering closely with Product, Data, Engineering, and customer-facing teams. • Comfort working in an early-stage environment where you will need to set the strategy and execute the work. • Strong communication, project management, and cross-functional collaboration skills. • Curiosity about AI and experience using automation to create more personalized customer experiences or improve operational efficiency. • Experience in sports betting, gaming, fantasy sports, or another seasonal consumer business. • Experience working with a two-sided marketplace or creator platform. • Experience building referral, loyalty, or recommendation programs. • Working knowledge of SQL or experience independently analyzing customer data. • Experience managing and developing a small team.
Responsibilities
• Build onboarding, activation, engagement, retention, cross-sell, referral, and reactivation programs. • Create personalized customer journeys across email, push notifications, SMS, and in-app messaging. • Develop behavioral segmentation based on customer activity, preferences, purchase history, creator relationships, and seasonality. • Partner with Creator Success to turn effective coaching and outreach into scalable, automated programs. • Work closely with Product, Data, and Engineering to define customer events, triggers, data requirements, and in-product lifecycle experiences. • Build a structured experimentation program, including A/B testing, control groups, and measurement of incremental impact. • Analyze customer behavior to identify drop-off points, retention drivers, churn risks, and opportunities to increase lifetime value. • Build lifecycle dashboards, cohort reporting, and processes for measuring program performance and ROI. • Own and optimize DubClub’s CRM platform, campaign infrastructure, deliverability, and communication governance. • Use AI and automation to improve personalization, campaign operations, reporting, and team efficiency. • Establish reusable lifecycle frameworks that allow DubClub to scale without relying on repetitive manual outreach. • Influence the product roadmap by identifying customer experience improvements that can increase engagement and retention.
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