Sierra - Brand Visual Designer
Requirements
• Proven Experience: 8+ years of experience driving brand development and creative design for global B2B, B2C, SaaS, and AI-driven products. Portfolio demonstrating the ability to implement a combination of strategic, conceptual, and design skills — crafting original, persuasive, and visually compelling work, including for EMEA and multicultural audiences. • Regional Expertise: Demonstrated experience localising campaigns and content for EMEA markets, with a strong understanding of cultural nuances, regional trends, and how global brands translate locally
Responsibilities
• Establish Sierra's brand presence in EMEA — serving as the region's first dedicated brand designer and laying the groundwork for how Sierra shows up across markets in EMEA and beyond. • Localise global campaigns and content for EMEA markets, ensuring cultural relevance, linguistic accuracy, and regional nuance across all brand touchpoints. Work closely with the localisation team to translate presentation and campaign content when needed. • Design and produce presentations that support the Go-To-Market team, translating complex ideas into clear, compelling visual narratives for both internal alignment and external audiences. • Support regional marketing events — from concept through execution — including event collateral, signage, environmental design, and other physical brand touch points across EMEA. • Partner closely with regional Marketing leads to understand local market needs and translate them into on-brand, high-impact design solutions. • Operate as a core member of the US brand design team, collaborating across time zones to maintain a unified creative vision while advocating for regional relevance and market-specific needs. • Build and maintain the brand systems that power everything we ship — templates, guidelines, libraries, and tools that help teams move fast and stay on-brand. • Collaborate closely and clearly articulate design decisions to a vast set of partners including external partners, multidisciplinary creatives, and internal partners across marketing, engineering, and product. • Deliver and solicit feedback to continually elevate the Sierra brand and raise the quality and craftsmanship of our output, maintaining brand guidelines and strong attention to detail. • Note: We're seeking candidates with deep knowledge and significant experience in these areas, coupled with a willingness to learn and expand expertise in others.
Benefits
• We want our benefits to reflect our values and offer the following to full-time employees: • Flexible (unlimited) paid time off • Medical, dental, and vision benefits for you and your family • Life insurance and disability benefits • Retirement plan dependent on country of employment • Parental leave • Fertility and family building benefits through Carrot • Lunch, as well as delicious snacks and coffee to keep you energized • Discretionary benefit stipend giving people the ability to spend where it matters most • Free alphorn lessons • These benefits are further detailed in Sierra's policies, may vary by region, and are subject to change at any time, consistent with the terms of any applicable compensation or benefits plans. Eligible full-time employees can participate in Sierra's equity plans subject to the terms of the applicable plans and policies. • BE YOU, WITH US
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