Glacis - Growth Marketing Lead

Remote - Europe3w ago

Remote Staff EMEA Software Logistics Growth Lead Brand Ambassador B2B hypothesis Claude B2C Procurement

Requirements

• You’re a natural small-startup person - you’re most energized at the earliest stages of building, you want to be a founder one day (or already have been one), and you thrive in environments with little structure and high ownership. • natural small-startup person • You have 2 - 4 years of hands-on B2B growth or marketing experience, gained at a US or EU-based SaaS or software startup with fewer than 30 people. • 2 - 4 years of hands-on B2B growth or marketing experience • US or EU-based SaaS or software startup with fewer than 30 people • You’ve built or tested a growth motion from scratch - not inherited one - and you have specific results to show for it. • built or tested a growth motion from scratch • You work experimentally: you form a hypothesis, design a clean test, measure it honestly, and make a call without waiting for perfect data. • work experimentally • You’re genuinely creative - you have a constant stream of ideas for new channels, angles, and approaches, and you bring fresh impulses to how growth can be accelerated rather than just optimizing what’s already there. • genuinely creative • You’re genuinely AI-native - tools like Claude, ChatGPT, Clay, and n8n are a core part of how you work and meaningfully multiply what you can get done, not an occasional add-on. • genuinely AI-native • You understand B2B buying behavior - how enterprise buyers evaluate software, how outbound-driven sales cycles work, and why B2B growth is fundamentally different from B2C or PLG. • B2B buying behavior • You’re comfortable working with founders directly in a fast-moving environment with little structure, and you take ownership of outcomes rather than activity. • working with founders directly • It’s a plus (but not a must-have) if: • You’ve sold into or marketed to supply chain, procurement, logistics, or manufacturing buyers. • supply chain, procurement, logistics, or manufacturing • You’ve worked with enterprise or mid-market buyers (vs. SMB-only). • enterprise or mid-market • You’re comfortable with basic CRM administration in HubSpot. • basic CRM administration in HubSpot • Note: Paid acquisition (Google/LinkedIn Ads) is already owned by a dedicated operator focused on optimization and budget - this role is about finding and validating the next channels worth scaling, not managing existing ad spend. • Note:

Responsibilities

• This is a high-ownership role: you’ll own a pipeline metric end-to-end and report your experiments directly to the founders every week. • Experiment Engine Maintain a prioritized backlog of growth hypotheses. Design lean, measurable tests across outbound, content, events, partnerships, and referral mechanics. Set the success criteria and baseline before each test runs, then scale what works and kill what doesn’t - within weeks, not quarters. • Outbound & Pipeline Build signal-driven lead lists with our GTM agent and Clay, and write and iterate cold email and LinkedIn sequences aimed at supply chain, procurement, and operations leaders. Use outbound as a discovery tool - analyze replies and booked meetings to learn which messages and ICP cuts actually open doors. • Content & Demand Experiments Test content-driven acquisition - LinkedIn, short-form reports, thought leadership, and AEO/SEO-oriented pieces. Measure what drives qualified attention and inbound interest, and work with our content writer to scale the formats that show traction. • Messaging & Positioning Turn what you hear in outbound replies, sales calls, and customer conversations into sharper messaging. Test new positioning angles and value propositions, and feed what consistently lands back to the founders and sales team. • AI-Native Execution Use AI tools daily to work faster and at higher volume - generating and personalizing copy, spinning up lightweight landing pages, and automating enrichment and workflows with tools like Clay and n8n. Build your own assets rather than waiting on engineering or design. • Measurement & Reporting Set up clean attribution and tracking for every experiment, and build visualizations in HubSpot and PostHog that make it immediately clear how each experiment is performing. Keep your experiment records transparent and honest - baseline before you optimize, and don’t confuse activity with results. • Are You the Right Fit?

Benefits

• High Ownership & Real Impact: You’ll own a pipeline metric outright and directly shape how Glacis reaches the world’s largest manufacturers. • High Ownership & Real Impact: • Build the Playbook: You’re early enough to define the growth function from a blank page - what we test, how we test it, and what we scale. • Build the Playbook: • Work Directly With Founders: Short feedback loops, direct input into ICP and positioning, and decisions made in days. • Work Directly With Founders: • Learn Fast in Enterprise B2B: Deep exposure to supply chain, procurement, and AI - and how to sell a category-defining product into complex enterprise buying cycles. • Learn Fast in Enterprise B2B: • AI-First by Default: A team that already runs lean with AI agents across every function and expects you to do the same. • AI-First by Default: • Mission-Driven Culture: We move fast, care deeply about the problems we’re solving, and expect everyone to bring ownership, candor, and a bias to action. • Mission-Driven Culture: