Calendly - Director, Brand Influence, Advocacy & AI Discovery
Requirements
• 12+ years of experience in Brand Marketing, Customer Marketing, Community, Product Marketing, Growth Marketing, or Customer Advocacy. • Experience building and scaling advocacy or community programs within a B2B SaaS organization. • Strong understanding of Product-Led Growth (PLG) and customer-led growth strategies. • Experience building programs from 0→1 while scaling mature functions. • Exceptional cross-functional leadership and executive communication skills. • Strong analytical mindset with experience defining KPIs and measuring business impact. • Experience in a high-growth B2B SaaS company ($100M+ ARR preferred). • Knowledge of AI-powered search ecosystems and emerging Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), including relevant software solutions for tracking. • Experience partnering with SEO, Organic Growth, Content Strategy, and Product Marketing teams. • Experience with advocacy platforms such as Influitive, Gainsight, Khoros, or similar. • Experience leveraging review platforms, online communities, creator ecosystems, and third-party trust signals to drive growth. • Success Metrics • Success Metrics • Customer participation and advocacy engagement • Review quality and velocity across G2 and other review sites • Brand share of voice and sentiment • AI recommendation share and AI citation frequency • Growth in trusted third-party mentions • Customer-generated content growth
Responsibilities
• Define and execute Calendly's long-term customer advocacy and AI discovery strategy. • Define and manage channel roadmaps for social media and PR/Communications • Build and scale customer advocacy programs including reviews, references, testimonials, ambassadors, speakers, referrals, and creator programs. • Develop a customer evidence engine that transforms customer success into trusted digital assets including reviews, user-generated content, tutorials, community discussions, and executive advocacy. • Partner with Growth, SEO, and Content teams to advance Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). • Increase Calendly's visibility across AI-powered discovery platforms including ChatGPT, Gemini, Claude, Perplexity, and Microsoft Copilot. • Expand Calendly's presence across review sites (ie, G2, Trustradius), Reddit, LinkedIn, YouTube, podcasts, industry communities, and partner ecosystems. • Lead employee and executive advocacy initiatives that amplify authentic brand voices. • Partner with Product Marketing, Growth Marketing, Product, Customer Success, and Lifecycle Marketing to support product launches, adoption, and expansion. • Lead, coach, and develop the advocacy, social, and PR team while establishing clear operating rhythms and measurable outcomes. • Measure performance using traditional channel-specific metrics alongside emerging AI discovery metrics.
Benefits
• Ready to make a serious impact? Millions of people already rely on Calendly, and we’re still in the midst of exciting product growth — it’s a fantastic time to join us. Everything you’ll work on here will accelerate your career to the next level. If you want to learn, grow, and do the best work of your life alongside the best people you’ve ever worked with, then we hope you’ll consider allowing Calendly to be a part of your professional journey. • A day in the life of a Director, Brand Influence, Advocacy & AI Discovery • What's so great about working on Calendly's Marketing team? • We are the team behind how millions of people discover, understand, and fall in love with Calendly. From shaping our brand narrative to mobilizing customers and employees as authentic advocates, our Marketing team drives the awareness and affinity that fuels Calendly's growth. We move fast, think boldly, and are deeply committed to telling stories that matter — and we're looking for a leader to help us do it at scale. • Millions of people rely on Calendly every day, and we're transforming from a scheduling platform into an AI-powered meeting lifecycle platform. This role will shape how customers, communities, and AI-powered discovery engines find, trust, and recommend Calendly. • We are looking for a Director of Brand Influence, Advocacy & AI Discovery to define how Calendly builds trust, authority, and discoverability in an AI-first world. You will own Calendly's customer advocacy strategy and key distribution channels (social and PR/Communications), while expanding the function to include AI-powered discovery, ensuring customer voices, community engagement, reviews, thought leadership, and trusted third-party validation strengthen how buyers—and increasingly AI platforms like ChatGPT, Gemini, Claude, Perplexity, and Microsoft Copilot—discover and recommend Calendly’s new and existing products. Working closely with Brand Design, Content, Growth Marketing, Product Marketing, Product, Customer Success, and Lifecycle Marketing, you will build a modern advocacy engine that fuels awareness, acquisition, activation, expansion, retention, and long-term brand authority. • $223,835—$279,793 USD • $205,182—$256,477 USD • $186,529—$233,161 USD • The ranges listed above are the expected annual base salary for this role, subject to change. • Calendly takes a number of factors into consideration when determining an employee’s starting salary, including relevant experience, relevant skills sets, interview performance, location/metropolitan area, and internal pay equity. • Base salary is just one component of Calendly’s total rewards package. All full-time (30 hours/week) employees are also eligible for our Top Performer Bonus program (or Sales incentive), equity awards, and competitive benefits. • Calendly uses the zip code of an employee’s remote work location, or the onsite building location if hybrid, to determine which metropolitan pay range we use. Current geographic zones are as follows: • Tier 1: San Francisco, CA, San Jose, CA, New York City, NY • Tier 2: Chicago, IL, Austin, TX, Denver, CO, Boston, MA, Washington D.C., Philadelphia, PA, Portland, OR, Seattle, WA, Miami, FL, and all other cities in CA. • Tier 3: All other locations not in Tier 1 or Tier 2 • If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please let your Recruiter know when first connecting with them. Calendly is registered as an employer in many, but not all, states. If you are located in Alaska, Delaware, Hawaii, Idaho, Iowa, Montana, Nebraska, North Dakota, Rhode Island, South Dakota, and West Virginia, you will not be eligible for employment. Note that all individual roles will specify location eligibility. • All candidates can find our Candidate Privacy Statement here • Candidates residing in California may visit our Notice at Collection for California Candidates here: Notice at Collection • This role may require occasional travel for company events, team collaboration, or offsites.
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