cylinderhealth - Marketing Operations Manager
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Requirements
• 5+ years of work experience with 3+ years of direct marketing operations experience • At least one year of experience working at a start up • Advanced expertise in Iterable, or similar tool, including the ability to develop complex customer journeys from scratch and create data-driven audience segments to optimize member engagement • Strong data analysis and optimization capabilities • Self-directed, highly organized, and ability to prioritize
Responsibilities
• Marketing Operations • Own architecture, integration, and ongoing optimization of email automation tool (Iterable), serving as the internal expert and primary vendor lead • Identify and implement automation opportunities to increase efficiency and scale • Partner with Data and Product to ensure data accuracy and integrations, audience integrity, and reliable event tracking • Document workflows and best practices for campaign setup, naming conventions, data hygiene, and reporting consistency. • Monitor channel performance and deliverability, adjusting strategies as needed • Lifecycle Strategy & Execution • Execute lifecycle marketing across email, SMS, push, and other digital channels using Iterable • Design and optimize end-to-end member journeys (onboarding, engagement, retention, winback) • Analyze campaign results to generate insights and drive continuous improvement • You'll be a good fit here if you are:
Benefits
• $120K – $130K • Offers Equity • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here
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