Boku - Marketing Operations Manager

• Marketing influence, attribution and reporting: Build and evolve marketing influence and attribution models that connect programmes and touchpoints to pipeline and revenue. Establish reporting standards and actionable dashboards for campaign performance, funnel conversion, contribution and ROI. • Marketing influence, attribution and reporting: • Lead lifecycle management: Design and maintain the trackable path from initial signal and conversion capture through enrichment, scoring and qualification to sales handover, opportunity creation and revenue. Partner with Revenue Operations to define service levels and measure lead-to-opportunity performance. • Lead lifecycle management: • Lead scoring and data strategy: Build and iterate fit, engagement and intent scoring models. Own data hygiene, enrichment, segmentation, consent and governance practices, including GDPR and applicable regional requirements. • Lead scoring and data strategy: • Campaign and event operations: Build and optimise event, email and nurture campaigns in Account Engagement. Partner with marketing stakeholders to create repeatable campaign workflows, audience logic, tracking and post-campaign measurement. • Campaign and event operations: • ABM operations: Enable our account-based marketing approach through account selection, segmentation, buying-group data, account journeys, orchestration and measurement in close partnership with Demand Generation, Sales and Channel Marketing. • ABM operations: • AI and workflow automation: Turn AI into practical improvements by automating recurring work, reducing manual effort and improving quality. Build and maintain Marketing’s AI standardisation framework, including approved tools, prompt libraries, review standards and data handling rules. • AI and workflow automation: • Marketing operating cadence: Support marketing leadership to define strategic initiatives, targets and OKRs; manage the operational cadence and leadership reviews; track budget and progress; and unblock cross-functional initiatives across demand generation, channel marketing and brand. • Marketing operating cadence: • Process improvement and delivery: Drive operational efficiency by identifying friction, establishing best-practice project management methods and coordinating high-priority integrated campaigns across content, events and ABM. • Process improvement and delivery: • Team enablement and adoption: training programmes, playbooks, documentation, office hours, new-user onboarding, and using adoption feedback to improve processes. • Team enablement and adoption • Measures of Success • Measures of Success • Trusted marketing data: agreed data-quality standards, documented governance and measurable improvement in completeness, accuracy and compliance. • Lead lifecycle performance: visible conversion and velocity from MQL through sales acceptance, opportunity creation, pipeline and revenue. • Effective scoring and handover: scoring model and service-level performance regularly reviewed with Revenue Operations and Sales, with actions taken to improve quality and follow-up. • Campaign and event operational excellence: campaigns launched accurately, on time and with consistent audience, tracking, consent and reporting standards. • Marketing contribution insight: influence and attribution reporting used in leadership decisions, with clear visibility of programme contribution to pipeline and revenue. • Operational leverage: practical AI and workflow automation adopted for priority processes, reducing manual effort while maintaining quality and data-handling standards. Training, playbooks, and measurable user adoption • Salesforce and Account Engagement expertise: Advanced hands-on experience designing, building and optimising marketing automation, CRM processes, integrations, reporting and governance. • Salesforce and Account Engagement expertise: • B2B marketing operations: Demonstrated experience in high-growth payments, SaaS or technology environments, supporting demand generation, channel marketing, ABM and brand teams. • B2B marketing operations: • Attribution and analytics: Strong analytical capability, with the ability to translate complex funnel, campaign and revenue metrics into clear business insights and decisions. • Attribution and analytics: • Lead management and data governance: Experience developing lead scoring, lifecycle, enrichment and handover frameworks, alongside strong knowledge of data quality, privacy and GDPR. • Lead management and data governance: • Campaign and ABM execution: Hands-on expertise building email, nurture and event campaigns, with a deep understanding of ABM strategy, audience operations and measurement. • Campaign and ABM execution: • AI and automation: Practical experience identifying high-value automation opportunities and applying AI responsibly through repeatable workflows, standards and controls. • AI and automation: • Programme leadership and influence: Able to lead operational cadences, manage competing priorities and influence cross-functional stakeholders without direct authority in a fast-paced environment. • Programme leadership and influence: • Enablement and training. Ability to turn technical capabilities into practical guidance and training for marketing team. • Enablement and training. • No formal qualification is essential; min 7 years equivalent practical experience in marketing operations, revenue operations or marketing technology is required. • Salesforce and/or Account Engagement certifications, or demonstrable equivalent hands-on expertise.