foley - Marketing Operations Manager
Requirements
• 4–6+ years in marketing operations, with at least 3 years as a hands-on HubSpot administrator. • Deep knowledge of HubSpot Marketing Hub: workflows, lead scoring, lifecycle management, segmentation, and reporting. • Working knowledge of Salesforce, including objects, campaigns, reports, and how marketing data flows into the CRM. • Familiarity with 6sense or other intent and ABM platforms. • Demonstrated, practical use of LLMs (e.g., Claude, ChatGPT) and experience building agents or AI-assisted workflows to improve your own output. Be ready to show us examples. • Strong analytical skills, with comfort working in spreadsheets, dashboards, and messy data. • A technical mindset: you're comfortable with APIs, integrations, and troubleshooting across systems. • Hands-on experience with email deliverability (sending domains, authentication, SendGrid or similar) and SMS tools. • Highly organized, with a habit of documenting what you build. • Clear communicator who can explain technical concepts to non-technical stakeholders. • Experience with Marketo, especially migrating between or running alongside multiple MAPs. • HubSpot certifications (Marketing Hub, Operations Hub) or Salesforce Administrator certification. • Experience with ON24 or other webinar platforms, enrichment tools (e.g., ZoomInfo), or BI tools. • B2B SaaS experience, ideally in a regulated or compliance-focused industry. • WHAT SUCCESS LOOKS LIKE • First 90 days: You've audited HubSpot, documented how it's configured, fixed the highest-impact data and automation issues, and you run day-to-day marketing ops independently. • First 6 months: Campaign launches run on a repeatable, QA'd process; reporting is trusted; and you've shipped at least one AI-assisted workflow that saves the team real time. • First year: HubSpot is a scalable, well-governed system, marketing leadership makes decisions from reporting you own, and the ops agents run with an owner, monitoring, and a clean run record.
Responsibilities
• HUBSPOT OWNERSHIP • Serve as the primary administrator of HubSpot, owning configuration, user management, properties, lifecycle stages, lead scoring, workflows, lists, and forms. • Build and maintain scalable automation for nurture programs, lead management, and campaign execution. • Own data hygiene in HubSpot: deduplication, field governance, naming conventions, and documentation. • Evaluate and roll out new HubSpot features, and keep the platform clean, well-documented, and ready to scale. • Run the HubSpot website (CMS) operationally, including programs, forms, and list clean-up. • CAMPAIGN OPERATIONS • Partner with the Director of Growth Operations and campaign owners to build, QA, and launch campaigns: emails, landing pages, forms, workflows, and webinar integrations. • Set up campaign tracking, UTM standards, and attribution so every program can be measured from the start. • Troubleshoot campaign and integration issues quickly and document the fixes. • DELIVERABILITY & ORCHESTRATION • Own email and SMS orchestration across HubSpot and SendGrid, including sending domains, domain health, and spam-flag monitoring. • Diagnose deliverability issues and coordinate fixes with IT and vendors. • REPORTING & ANALYTICS • Support marketing and campaign reporting, including funnel metrics, channel performance, and pipeline contribution. • Build and maintain dashboards in HubSpot and Salesforce that give stakeholders reliable, self-serve visibility. • Investigate data discrepancies across systems and resolve them at the source. • Trace what happened across HubSpot, Salesforce, calls, and contract records when something goes wrong, such as a customer question about what we sent, when, and why, and own the answer. • Turn data into clear takeaways and recommendations for marketing leadership. • SYSTEMS & INTEGRATIONS • Maintain the HubSpot–Salesforce sync, including field mapping, sync rules, and lead/contact handoff to Sales. • Work with RevOps on lead routing, lifecycle definitions, and funnel integrity across the GTM stack. • Support integrations with tools such as 6sense, Zoom and other webinar platforms, and enrichment providers. • Be the first line for BDR and AE system issues: triage, fix, and document. • Own lead routing rules and SLAs with RevOps, and persona coverage on target accounts. • AI AGENTS & PROCESS AUTOMATION • Own the marketing ops agents in production: monitor runs, QA output, fix failures, and raise each agent's level of autonomy as its record allows. • Use LLMs and agent-building tools to automate workflows, speed up QA, accelerate analysis, and draft documentation. • Identify manual, repetitive processes across marketing ops and build AI-assisted solutions to replace them. • Share what works so the broader team can adopt it.
Benefits
• Foley offers a comprehensive benefits package that includes medical, dental, and vision coverage, a 401(k) with company match, paid time off and holidays, wellness programs, and an employee assistance program. • Equal Employment Opportunity
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