cogent-security - Senior Manager, Content Marketing
Requirements
• 5-7 years in B2B content roles, with at least three of them writing for security practitioners and buyers. • Excellent writing and editorial judgment. You can explain complex security topics simply and credibly. • A track record of content that earned attention: organic traffic and rankings, citations in AI answers, social engagement, and downloads of long-form assets. • Hands-on SEO and AEO experience, with tools like Semrush, GA4, Profound, and AirOps. • You've shipped at a fast-moving company without a big team behind you. • Fluent with AI in the actual work. You can walk through a content workflow you built, where it broke, and what you changed. • Experience writing about vulnerability management, exposure management (CTEM), AppSec, cloud security, or AI in security operations. • Experience writing or project managing a research report (threat report, benchmark, or survey) and turning it into a campaign's worth of derivative content. • Production ability beyond writing: short video, explainers, visual assets, or the judgment to direct contractors who make them. • Experience growing a practitioner audience on LinkedIn.
Responsibilities
• Content Production • Write the blog posts, whitepapers, and ebooks that build awareness with security practitioners and engage buyers at each stage of the buying process. • Interview Cogent's researchers, engineers, and field team for raw material, and get every technical detail right. • React fast when security news breaks: write and ship the POV piece while the story still matters. • Execute Cogent's social strategy: regular series (weekly VM insights, AI security myths, remediation playbooks) that keep a steady drumbeat of Cogent's point of view in front of practitioners. • Write scripts for short videos and explainers, and work with contractors who shoot and edit them. • Run the SEO and AEO program: research what buyers search for and ask ChatGPT, Perplexity, Gemini, and Claude, then structure each piece so it ranks and gets cited. • Track how your content performs in search and AI answers, and refresh the pieces that slip. • Research & Story Packaging • Work with the research team on Cogent's flagship research report: dig into the data, shape the findings into a story, and write the report. • Project manage the report through launch, then turn it into derivative content: blog series, social posts, short video, and sales assets. • Repurpose the strongest research, product insight, and customer stories in Cogent's library into formats that reach new audiences. • AI-Native Production • Use AI across your workflow (research synthesis, drafting, editing, repurposing) to ship at the pace of a small team without losing accuracy or voice. • Build systems that make the work faster, like prompt libraries, voice guides, and a living archive of positioning, proof, and research.
Benefits
• Cogent is redefining how AI can proactively defend organizations against evolving threats. Our mission is to empower security teams with cutting-edge AI agents and clear, actionable insights. You'll join a world-class GTM team where your work directly impacts the safety of some of the world's most sophisticated organizations.
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