Federato - Senior Event Marketing Manager
Responsibilities
• Develop event strategies aligned to marketing, sales, and company goals • Evaluate event opportunities and present clear, data backed recommendations • Elevate the portfolio beyond standard conference sponsorships with new formats, experiential moments, and differentiated sponsorship concepts • Lead programs end to end, owning the plan, timeline, budget, logistics, run of show, and results • Negotiate sponsorships, booth packages, and vendor contracts with confidence and rigor • Manage production partners, agencies, and external vendors • Build strong relationships with conference organizers and industry partners • Create processes, templates, and playbooks to scale execution • Cross-functional partnership • Partner with sales, customer success, marketing, product, and executive leadership, acting as the primary point of accountability for event alignment • Lead sales and customer success enablement, including pre-event planning, onsite readiness, meeting coordination, and follow-up strategy • Own portfolio reporting, tracking pipeline influence, engagement, attendance, lead quality, and ROI • Surface insights and maintain a feedback loop across sales, marketing, and leadership to improve performance • Who we hope you are: • 5+ years of event marketing experience, ideally in B2B SaaS • Proven ownership of complex third party and field event portfolios, including tiered conference strategies • Strategic thinker who translates goals into executable plans • Exceptional project manager who runs several workstreams at once without missing details • Confident negotiator with experience managing significant budgets, contracts, and vendors • Deep understanding of how events support sales and pipeline • Data driven, comfortable with dashboards, metrics, and reporting • Collaborative communicator who influences across functions • Strong creative instincts balanced with disciplined execution • Proactive and solution oriented, with a bias for action and high ownership in a fast-paced, scaling environment • Uses AI in day-to-day work and keeps learning as the tools change • This is not a complete list of responsibilities, and the scope may evolve with the needs of the team and business. • Here at Federato, your capabilities are important, but culture fit is essential. We move fast, are eager to listen to our users, take a first principles approach to solving problems, and value learning and the ability to change our minds. Most importantly, we're here to have fun. Our ability to make a difference starts with our people. We would love to work with you! • We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender expression, sexual orientation, age, marital status, veteran status or disability status. We will provide reasonable accommodation to individuals with disabilities to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation at [email protected]
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