lwolf - Lone Wolf Technologies - Account Based Marketing Manager
Requirements
• 5-7 years of B2B marketing experience. • Proven experience building, managing, and optimizing: • Account-Based Marketing (ABM) programs • Field marketing initiatives • Revenue-focused campaign strategies • Experience partnering directly with Sales organizations on strategic account planning. • Demonstrated ability to make data-driven marketing decisions and influence business outcomes. • Strong strategic thinking and ability to operate independently. • Experience developing multi-channel marketing campaigns across digital and offline channels. • Strong analytical skills with the ability to: • Interpret performance data • Identify trends and opportunities • Make strategic recommendations • Excellent project management and cross-functional collaboration skills. • Exceptional written, verbal, and presentation communication skills. • B2B SaaS organizations • Real estate technology (PropTech) • Real estate-related industries • Marketing automation platforms • Familiarity with account intent platforms and ABM technologies. • ## Key Competencies: • Strategic Independence • Self-directed and highly accountable. • Comfortable making decisions with incomplete information. • Challenges assumptions and validates ideas through data. • Focuses on business outcomes, not just campaign execution. • Data-Driven Decision Making • Understands the difference between engagement metrics and business impact metrics. • Uses data to guide strategy development and optimization. • Asks thoughtful questions and translates insights into action. • Cross-Functional Partnership • Builds strong relationships across Sales, Product Marketing, Marketing Operations, and Sales Enablement. • Influences stakeholders without direct authority. • Balances collaboration with strategic conviction. • Critical Thinking • Takes a first-principles approach to problem solving. • Evaluates strategies based on account needs and business objectives rather than industry "best practices." • Maintains intellectual curiosity and adaptability in a changing market.
Responsibilities
• Account-Based Marketing Strategy • Partner with Sales to evaluate target accounts and develop account selection criteria. • Define the strategic rationale for account prioritization and segmentation. • Determine which accounts represent the greatest opportunity and why. • Develop go-to-market strategies tailored to target account segments. • Use account, market, and performance data to continuously refine targeting strategies. • Deliver account recommendations and insights that help Sales improve account prioritization over time. • Account-Based Campaign Development & Execution • Design and execute multi-channel ABM programs, including: • Email marketing • Digital advertising • Direct mail campaigns • Events and webinars • Content marketing initiatives • Create account-specific messaging and campaign strategies. • Partner with Content, Design, and Marketing Operations teams to bring campaigns to life. • Ensure campaigns align to revenue goals and account engagement objectives. • Sales Partnership & Strategic Planning • Collaborate with Sales teams to understand account priorities and opportunities. • Evaluate whether ABM is the most effective approach for target accounts. • Challenge assumptions and validate account strategies using market intelligence and data. • Provide strategic guidance on account engagement and expansion opportunities. • Act as a trusted advisor to Sales while maintaining an objective, data-driven perspective. • Measurement & Performance Strategy • Define campaign success metrics and measurement frameworks. • Partner with Marketing Operations to establish reporting for: • Campaign performance • Account engagement • Pipeline influence • Revenue impact • Analyze results and translate insights into actionable recommendations. • Use performance data to optimize future campaign strategy and investment decisions. • Personalization & Optimization • Leverage account, customer, and intent data to build personalized experiences. • Segment audiences to improve campaign relevance and effectiveness. • Monitor campaign outcomes and identify drivers of success or underperformance. • Continuously test, learn, and optimize campaign approaches based on performance insights. • Account Advocacy • Serve as the voice of target accounts within the marketing organization. • Share market and account insights with Product Marketing, Sales, and leadership. • Help influence broader marketing, messaging, and product strategies based on customer needs and feedback.
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