Andela - Senior Manager, Partner Marketing
Requirements
• 7–9 years of B2B marketing experience, with a significant portion focused on partner marketing, channel marketing, or alliance marketing roles, ideally within a high-growth technology company. • "Demonstrated track record of building and scaling co-marketing programs with technology partners, resellers, or strategic alliances (e.g., Microsoft Azure) from strategy through execution." • Experience developing and managing partner enablement programs and content, including working in partner portals. • Hands-on experience managing partner marketing development funds (MDF) and co-marketing budgets, including ROI tracking and reporting. • Prior experience working closely with a Partnerships or Business Development team to align marketing activity to partner channel revenue goals. • Experience in a global, remote-first organization with cross-functional collaboration across time zones. • Strategic thinker with a builder's mindset — equally comfortable setting the strategy and rolling up your sleeves to execute. • Strong program and project management skills, with the ability to manage multiple workstreams, stakeholders, and deadlines simultaneously. • Analytical and data-driven, with the ability to define meaningful metrics, interpret performance data, and translate insights into action. • Excellent written and verbal communication skills, including the ability to create compelling partner-facing materials and present confidently to senior stakeholders. • Collaborative and relationship-oriented, with a demonstrated ability to build trusted partnerships with both internal teams and external partners. • Location • While Andela is a fully remote organization, this role should be based in either the US or Canada. • Some travel required for partner events, conferences, and internal meetings.
Responsibilities
• Partner Channel Strategy • Partner with the Director of Partnerships to define and execute Andela's partner channel marketing strategy — including co-marketing frameworks, joint GTM motions, and events. • Develop a partner marketing playbook that scales across the three ways: to the partner, with the partner, and through the partner. • Establish the metrics, reporting cadence, and feedback loops needed to measure partner marketing effectiveness and continuously improve program performance. • Stay current on partner ecosystem trends, competitor partner programs, and emerging best practices in B2B channel marketing. • Co-Marketing Programs & Campaigns • Design and execute co-marketing campaigns with named partners, including joint demand generation, content collaborations, webinars, digital campaigns, and co-branded events that generate pipeline and drive partner-sourced revenue. • Program manage the end-to-end co-marketing process, collaborating with marketing peers across growth, content, design, PR, etc. • Build and manage the partner marketing calendar, ensuring a consistent drumbeat of co-marketing activity across priority partners. • Manage co-marketing budgets including partner marketing development funds (MDF), ensuring investments are strategically allocated and ROI is tracked and reported. • Partner Enablement • Partner Enablement • Develop and maintain a library of partner-facing marketing assets and collateral, including pitch decks, one-pagers, case studies, and campaign toolkits that equip partners to effectively position and sell Andela. • Create and deliver partner onboarding and enablement materials that help new partners quickly understand Andela's value proposition, target audience, and key differentiators. • Work with the content and brand teams to ensure all partner-facing materials are on-brand, up-to-date, and aligned to Andela's current messaging and positioning. • Build scalable systems and processes for partner content distribution and asset management. • Partner Events & Community • Own the strategy and execution for partner-focused events — including partner summits, co-hosted roundtables, joint conference presence, and virtual events — designed to deepen partner relationships and generate joint pipeline. • Represent Andela at key industry and partner ecosystem events, building relationships and visibility within the partner community. • Identify opportunities to build community among Andela's partner network that increase partner engagement, advocacy, and referral activity. • Cross-Functional Partnership • Serve as the primary marketing liaison to the Partnerships team, collaborating closely with the Director of Partnerships on partner acquisition, activation, and growth objectives. • Partner with the broader marketing organization — including growth marketing, content, brand, and regional marketing — to bring the full marketing toolkit to bear on partner channel goals. • Work with Revenue Operations to ensure partner-sourced pipeline is accurately tracked, attributed, and reported across the funnel. • Provide the GTM and product marketing teams with partner insights, feedback, and intelligence to inform Andela's broader go-to-market strategy. • Reporting & Optimization • Be accountable to partner marketing KPIs, including partner-sourced pipeline, co-marketing campaign performance, partner engagement, and MDF utilization. • Work with marketing and revenue operations to build dashboards and reporting frameworks that provide visibility into the health and effectiveness of the partner marketing function. • Continuously test, learn, and iterate on program approaches, applying data-driven insights to optimize outcomes over time.
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