H Company - Brand lead

Paris, France - Hybrid3w ago

In Office Staff EMEA Public Relations Brand Ambassador Content Writer B2B Team Leadership Move

Requirements

• 10+ years in brand, marketing or communications, including for a B2B tech company • You have led a brand repositioning or relaunch end to end, from strategy to rollout, and can show what it changed. • You have built awareness among enterprise decision-makers, and you have measured it (brand tracking, share of voice, consideration). • You understand deep tech well enough to translate it for a board without dumbing it down, and to defend it in front of engineers. • You are as comfortable with a CEO and a leadership team as with a brand studio or a PR agency, and you know how to brief, challenge and arbitrate. • You think in systems and act in details: a clear strategy, a sharp eye for craft, and a bias for shipping. • Fluent English is required; French is a strong plus. • You Might Be a Great Fit If... • You have built a brand in an emerging category, where the words themselves were still being defined. • You have worked across Europe and the US and know how a story needs to flex from one market to the other. • You care about proof: case studies, customer voices and numbers matter more to you than slogans. • You are low ego and high ownership, and you like building a team and a function from the ground up. • Location • Paris/London, hybrid: 3 days a week on average in our office (8 rue Sainte-Cécile, 75009) or with customers. Regular travel to London and the US.

Responsibilities

• Lead the brand relaunch (Foundations) • Take ownership of the new brand platform: positioning, identity, tone of voice and messaging house, and drive its rollout internally and externally. • Turn our convictions into a story that is ours: what we believe, why we exist, what makes our approach to enterprise problems unique. • Build a brand system that flexes by market (France, UK, US) without losing coherence, and that separates our two registers: a bold "vision voice" and a precise "capability voice". • Set and enforce brand guidelines across every touchpoint: website, decks, events, product, recruiting. • Shift the narrative (Reputation) • Move the public conversation about H from founders and funding to product, value and customer outcomes. • Make trust a brand signal: reliability, ownership, resilience and our research-first approach (we own our models, we are not a wrapper), carried through proof rather than claims. • Co-own reputation with Communications: Brand defines the positioning, Communications amplifies it through PR and executive voice. • Build awareness where our buyers are (Awareness) • Design the brand plan that puts H in front of large-account decision-makers: flagship events, recurring PR moments, ecosystem programmes, content and campaigns. • Prepare and lead the brand side of our US launch. • Partner with Growth so awareness turns into qualified relationships and pipeline. • Earn authority (Authority) • Grow H's thought leadership around the execution gap in enterprise AI and "AI that actually works". • Lead strategic sponsorships and labels (e.g. Institut Polytechnique de Paris, our Resilient AI label) and partnerships with academics and consulting firms. • Build the function • Manage brand budget and agencies (brand studio, freelancers). • Hire and lead the Brand team as it grows, starting with a Content Manager. • How We'll Measure Success • Your north-star metric is the Brand Awareness Index (BAI), measured on our target audiences only: decision-makers at large accounts (SBF 120 in France, Fortune 500 in the US), from business C-levels to "the builders" (CIOs, CTOs, architects, data and engineering leads). • Brand Awareness Index (BAI) • The index combines aided awareness, unaided awareness and consideration of H in enterprise AI, tracked quarterly by market. Your first milestone is to set its baseline, since none exists today. • Horizon Target First 90 days BAI baseline set in France and the US; brand platform rolled out France Top 3 in aided awareness among SBF 120 decision-makers, then Top 3 in unaided awareness US Top 5 in aided awareness among Fortune 500 decision-makers, then Top 3 in unaided awareness within 2 years for AI for enterprise • Supporting indicators: share of voice versus competitors, and the share of H mentions about product and value rather than founders and funding.

Benefits

• Real ownership: a seat at the table with leadership and a function to build. • A team of world-class researchers, engineers and operators who ship. • Benefits: health insurance, meal vouchers, transportIf you want to change the status quo in AI, join us. • If you want to change the status quo in AI, join us.