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adapty-io - Product Marketing Manager

Remote - Anywhere2d ago

Remote Mid WW Developer Tools Product Marketing Manager SDR Product Marketing HubSpot hypothesis Sales Enablement

Requirements

• Mobile apps, subscriptions, ad tech, MMP or dev tools background • You know paywalls, onboarding and A/B testing from the inside • You've positioned a product against a well-known competitor • You've led a small team or contractors • Hands-on with HubSpot, LinkedIn Ads, or Google Ads

Responsibilities

• Own the Builder's positioning: find the hooks that win with the people who run onboarding and paywalls, test them in market, hand the winners to the website team • Build and run the funnel to a lead: ABM on our target list, paid, webinars, events, lead magnets • Run every campaign as a bet: a hypothesis and a lead target before launch, a result after • Ship every Builder release with a GTM package: messaging, launch comms, product page input, sales enablement • Build the middle of the funnel: comparison and migration pages, case studies, proof • Review the funnel weekly with SDR and make sure leads get worked • Set the quarterly plan and weekly priorities for the content marketer and designer

Benefits

• Adapty's Flow & Paywall Builder lets app teams generate onboarding flows and paywalls with AI, test them, and ship without an App Store release. In 2026, Adapty split marketing by product, and the Builder got its own small GTM team, budget, and targets. The goal: make it the first builder app teams think of when they want to change a paywall without waiting for a release. • You'll lead that. You own positioning, the funnel from first touch to a lead from our target list, and every campaign and launch in between. You set priorities for a content marketer and a designer, run paid with a performance marketer, and hand leads to SDR and Sales. Small team, fast tests, clear numbers. • Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies. • Exceptional compensation directly tied to your results. • Direct communication and ownership. No bureaucracy, no politics, just impact. • Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices. • Professional support. Language learning, sports, health insurance, laptop coverage, and more.