Coinbase - Head of Product Creative
Requirements
• 7+ years leading product-focused creative work (visual design, motion, illustration) with a portfolio demonstrating shipped, high-impact product experiences • Mastery of typography, layout, color theory, and composition evidenced by a body of shipped consumer product work • Track record of presenting creative strategy to senior leadership and securing alignment across Product, Engineering, and Marketing stakeholders • Experience managing or mentoring senior designers and building scalable design team rituals (critiques, reviews, shared systems) in a remote-first environment • Proven ability to lead cross-functional creative initiatives from concept to adoption, working autonomously in ambiguous environments • Fluency in Figma and the Adobe Creative Suite with proficiency in prototyping tools • Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality. • Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)). • Pay Transparency Notice: • Annual base salary range (excluding equity and bonus): • $243,865—$286,900 USD • Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period. • Application Limit:
Responsibilities
• Own the creative direction and visual identity of the Coinbase consumer product, setting the north star for how brand comes to life inside the app experience • Lead high-impact product launch campaigns from in-app onboarding flows to GTM feature moments, ensuring a unified story from social post to product screen • Drive emotional connection across core product surfaces by partnering with Product Designers on UI evolutions, motion systems, and illustration • Shape and evolve the Coinbase design language, including icons, color systems, and UI components, in collaboration with Brand Creative and Product Design • Build and mentor a team of visual, motion, and illustration designers, raising the quality bar through critique, shared standards, and a clear creative vision • Partner cross-functionally with Engineers, Product Managers, and Marketers to move quickly without sacrificing craft
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