runna - Director, Marketing (Growth)
Requirements
• 10+ years in growth or performance marketing, with meaningful time leading teams and functions • A track record of driving real growth outcomes in B2C consumer products, with the numbers to back it up • Experience owning complex, multi-channel growth domains rather than a single channel • Comfort partnering with product and engineering on technically complex, data-heavy challenges • Strong senior stakeholder skills, knowing when to align, when to push back, and when to make the call • YOU'LL BE SUCCESSFUL HERE BY • Running toward the data, not away from it. You design tests with clear hypotheses, act on what you find, and cut what isn't working • Delivering against targets even when the path isn't clear. Ambiguity energises you rather than slowing you down • Thinking in funnels, not channels. You connect the dots others miss and fix the handoffs that quietly cost conversions • Building lifetime value, not just installs. You care about what happens after the download as much as what drove it • Staying ahead of where growth is going, whether that's AI-powered search, shifting attribution models, or the next acquisition lever • Making the Strava relationship a growth engine, and turning that connection into a repeatable playbook • Developing people who outgrow their roles, and modelling the accountability and curiosity you want in the team • You've scaled growth marketing for subscription-based mobile apps • You've worked across cross-product or cross-platform growth funnels (app, web, partner platforms like Strava) • You've led growth in a post-acquisition or high-growth integration environment
Responsibilities
• You'll be a key member of the Runna Senior Leadership Team, reporting to the Strava CMO with strong accountability to Runna's Founders and Managing Director. You'll directly manage and mentor the function managers and shape how growth marketing connects to company-level goals. • SPECIFICALLY, YOU'LL: • Set the multi-year Growth Marketing vision and build the unified engine that connects paid, lifecycle, and SEO/GEO into one compounding system • Partner with Growth Product to own the full funnel, including server-side tracking, attribution, marketing automation, and the measurement architecture leadership relies on • Make experimentation a core operating discipline across the team • Own Runna's international growth strategy beyond the UK, including market sequencing, channel mix, and the frameworks that let us scale efficiently • Own the growth P&L, including paid media budget, efficiency targets, and the unit economics (CAC, ROAS, LTV:CAC) that keep growth sustainable • Lead and develop the managers running each function, and act as an enterprise leader across Runna and Strava
Benefits
• We’re also committed to continually evolving our benefits to support you as we grow. Here is a brief overview what we currently offer in the UK 🇬🇧 • 🏢 Flexible working – we typically spend 3 days a week together in our Vauxhall office • 🏝️ 25 days holiday, plus bank holidays (which you can take whenever suits you) • 📱Free Runna & Strava subscriptions for you and 3 of your friends (get ready to be your friends fave person or save them for holiday presents!) • 🧘 Headspace membership https://www.headspace.com/?gad_source=1&gad_campaignid=917256451&gbraid=0AAAAADLlnJ13ARNhVsl4YugLQIySZ0scx&gclid=CjwKCAjwr5_CBhBlEiwAzfwYuKoHVVF5c9aFVO5mwW4rSr5oRsg1NGAq69m-JAJ88TR56x_k1dBSHRoC3A8QAvD_BwE • 💸 Money every year to spend on gear, events and the gym! • 🏥 Private health insurance with Bupa and workplace pension scheme • 💖Modern Health https://www.modernhealth.com/ is a mental wellness platform and app that combines technology with professional support to improve mental well-being and reduce stress • 🥕Carrot fertility support https://www.get-carrot.com/ - this benefits provider can provide inclusive fertility, hormonal health, and family-forming benefits to our global employee population and takes the burden off what we know can be a stressful process. • Please let us know if there’s anything we can do to better accommodate you throughout the interview process - this can be from scheduling interviews around childcare commitments to accessibility requirements. We want you to show your best self in the process, so please speak to your Talent Partner!
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT