Hungryroot - Senior Director, Performance Marketing

• Channel Ownership & Strategy • Own end-to-end strategy, planning, and execution across TV/CTV, Direct Mail, Influencer, Affiliate, and Podcast channels—managing budgets, vendor relationships, and performance with a clear eye on efficiency and growth. • Develop annual and quarterly channel plans with clear growth targets, budget allocations, and measurement frameworks, and present these to senior leadership. • Balance direct response objectives with upper-funnel investment, understanding how brand awareness and consideration drive downstream acquisition and LTV—and making the case for the right mix at any given stage of growth. • Continuously evaluate the channel landscape and proactively identify new channel opportunities that could expand reach or improve efficiency; build the business case and lead pilots when the time is right. • Negotiate and manage relationships with media partners, agencies, influencer talent, affiliate networks, and direct mail vendors. • Performance & Measurement • Build and own a rigorous measurement and attribution framework across all channels, including incrementality testing, media mix modeling, and channel-level ROAS/CAC tracking. • Partner with Data Science and Analytics to design holdout tests, geo-based experiments, and lift studies that inform budget allocation across the portfolio. • Establish clear KPIs and pacing dashboards for each channel; proactively identify underperformance and course-correct quickly. • Translate complex performance data into clear, executive-ready insights and recommendations. • AI & Operational Efficiency • Actively integrate AI tools into day-to-day workflows—from creative testing and brief generation to performance reporting, audience modeling, and channel research—enabling a lean team to operate at scale. • Identify and pilot emerging AI-enabled marketing technologies that can unlock speed, personalization, or cost efficiency across the channel mix. • Build repeatable systems and playbooks that reduce manual work and allow the team to focus on high-leverage decisions. • Champion a culture of learning and experimentation, using AI to accelerate test-and-learn cycles. • Creative & Messaging Optimization • Deeply value the role that creative and messaging play in channel performance; serve as a strong advocate for quality and relevance even as you stay focused on measurable outcomes. • Partner closely with the Product Marketing and Creative teams—bringing channel expertise, audience insights, and performance data to inform briefs and creative direction, without overstepping into their domain. • Own a structured creative testing and measurement roadmap across channels, using data to identify what’s working, surface learnings quickly, and create a feedback loop that continuously improves creative effectiveness. • Translate performance signals into clear, actionable feedback that helps Creative and Product Marketing teams iterate toward stronger work. • Cross-Functional Leadership • Partner closely with Finance on budget forecasting, scenario planning, and CAC targets across the portfolio. • Collaborate with the broader Growth and Digital Marketing teams to ensure offline and online channels are coordinated and not cannibalizing one another. • Serve as the internal expert on offline channel dynamics, educating stakeholders on attribution nuances, lead times, and media planning considerations. • Manage and mentor a small team, setting a high bar for analytical rigor, creative thinking, and AI fluency.