2K - Senior Director, Global Brand Marketing

• Franchise & Title Brand Strategy • Define and lead the long-range vision for the franchise, aligning player needs, product direction, commercial objectives, and market opportunity into a sustained global strategy. • Own the go-to-market brief for each title within the franchise — including feature prioritization for marketing, value proposition development, and translating product capabilities into player-facing messaging — ensuring launches are grounded in deep understanding of the game, the player, and the competitive landscape. • Establish the strategic and creative north star for the franchise — including brand identity, messaging frameworks, visual identity systems, and key art direction — ensuring a differentiated, emotionally resonant presence that scales globally across all player touchpoints. • Partner with development studios to advocate for player needs, ensuring marketing strategy is grounded in product truth. • Define campaign phasing, tentpole moments, messaging hierarchies, content strategy, and lifecycle engagement. • Own the global marketing budget for the franchise, strategically deploying multi-million-dollar investments to maximize business outcomes across all launch phases through post-launch lifecycle management.