Cloudflare - Senior Director, Field Marketing, APAC
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Responsibilities
• Drive APAC Marketing Strategy and Pipeline Generation: Define and own the comprehensive APAC demand marketing strategy, covering all segments from commercial to the region's largest enterprise accounts, and maximizing total pipeline by integrating deep Go-To-Market and sales development knowledge. • Drive APAC Marketing Strategy and Pipeline Generation: • Champion Agentic AI Transformation: Champion and operationalize an agentic, "Human + AI" mindset, focusing on system-level process design, custom apps, and workflow automation to build the fastest, most leading-edge marketing organization in the industry and 10X team productivity. • Champion Agentic AI Transformation: • 10X team productivity • Foster Executive Engagement & Regional Event Strategy: Own and execute the regional event strategy, including third-party events and hosted roadshows (such as Cloudflare Connect and Immerse), while actively driving community building and executive CXO engagement across the APAC region. • Foster Executive Engagement & Regional Event Strategy: • Lead and Collaborate Across Functions: Lead a high-performing team, acting as the primary liaison between APAC marketing functions, regional managers, and field sales while collaborating with Global Demand Gen and Campaigns and Partner teams (GSIs, Resellers) to amplify co-marketing motions. • Lead and Collaborate Across Functions: • Ensure Market and Message Alignment: Partner with sales and product marketing to shape the regional message, converting insights into campaign assets and managing strategic target account marketing (ABM) approaches for high-value enterprise accounts. • Ensure Market and Message Alignment: • Execute, Optimize, and Report: Discover and develop integrated marketing approaches that deliver disruptive growth, consistently analyzing campaign results to optimize for increased account engagement, spend effectiveness, and reporting insights back to the international organization. • Execute, Optimize, and Report: • Transformative Team Leadership: Shape the future of our regional marketing footprint by scaling, mentoring, and empowering a high-performing, diverse team dedicated to execution excellence. • Transformative Team Leadership: • Performance-Driven Budget Management: Drive fiscal excellence by overseeing the strategic distribution and forecasting of the APAC marketing budget, aligning resources directly with our highest-growth market opportunities. • Performance-Driven Budget Management: • Examples of desirable skills, knowledge and experience • Demonstrated experience and success in B2B APAC marketing with extensive knowledge of the broader GTM team and multi-country dynamics. • Strong leadership qualities, with a proven track record of leading, scaling, and mentoring high-performing field marketing teams. • Deep understanding of demand, inbound, and account-based/target account marketing (ABM) strategies. • Experience in leveraging generative AI tools, custom applications, and automated workflows for marketing orchestration and content velocity. • Highly self-motivated, organized, and possess excellent quantitative skills to make data-driven decisions and reports. • Excellent writing and presentation skills to effectively communicate with international executive stakeholders. • Core Leadership Competencies • Builds Effective Teams: Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals. • Builds Effective Teams: • Strategic Mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies. • Strategic Mindset: • Drives Results: Consistently achieving results and hitting pipeline targets, even under tough circumstances. • Drives Results: • Develops Talent: Developing people across diverse geographic locations to meet both their career goals and the organization's goals. • Develops Talent: • What Makes Cloudflare Special? • We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet. • Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost. • Project Galileo • Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states. • Athenian Project • 1.1.1.1 • Sound like something you’d like to be a part of? We’d love to hear from you! • Please note that applicants who progress to the offer stage of the interview process may be asked to attend an in-person interview within one of the Cloudflare Offices or Cloudflare Hubs. More details about this will be available at that stage of the interview process. • This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.
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