Ripple - Open Role — Senior Manager, Marketing Analytics

Unknown - USA *$170k - $170k+ Equity1mo ago

In Office Senior NA Artificial Intelligence Senior Editor VP of Marketing Data Visualization Tableau Looker Budget Forecasting Salesforce Python SQL Cross-functional Collaboration Reporting CAC LTV Business Intelligence Data Quality

Requirements

• 5+ years of experience in marketing analytics, growth analytics, or a related field • Deep expertise in growth marketing measurement methodologies across the funnel • Hands-on experience with Salesforce CRM and marketing data pipelines • Familiarity with AI and machine learning concepts as applied to marketing analytics, such as predictive modelling, anomaly detection, or automated insights • Strong proficiency in data visualization tools (e.g., Tableau, Looker, or similar) • Experience with attribution modeling, media mix modeling, and/or incrementality testing • Proficiency in SQL; experience with Python or R is a plus • Proven track record in leading forecasting and budget analysis in partnership with Finance and Revenue Operations • Excellent communication skills with the ability to present complex data clearly to both technical and executive audiences • Strong cross-functional collaboration skills — you're as comfortable in a strategy meeting as you are in a data model • For positions that will be based in NY, the annual salary range for this position is below. Actual salaries may vary based on numerous factors including, among other things, an individual applicant’s experience and qualifications for the position. This range does not include equity or additional compensation, such as bonuses or commissions.

Responsibilities

• Own analytics and end-to-end measurement across all growth marketing functions, ensuring consistent and actionable reporting from spend to revenue. • Lead the visualization and reporting infrastructure across growth marketing, translating complex data into clear, compelling dashboards and narratives for stakeholders at all levels. • Lead pipeline attribution, ROI, CAC, LTV, and Ad spend distribution analyses to inform investment decisions, and partner with Growth Marketing, Finance, and RevOps on spend pacing and forecasting. • Evolve attribution modeling and performance measurement frameworks, using AI and machine learning to improve accuracy and scalability. • Empower experimentation programs with thorough data-driven insights, including A/B testing and lift analyses. • Partner with the RevOps, Business Intelligence and Marketing Operations teams to use Salesforce, Tableau, MCI and other platforms, to build reporting that connect spend to pipeline and revenue. • Identify opportunities to automate reporting and analytics workflows using AI to increase efficiency and reduce manual effort. • Ensure data quality and integrity across CRM and marketing systems.

Benefits

• $170,000—$200,000 USD • Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support • Employee giving match • Mobile phone stipend • Take Care of Yourself • R&R days so you can rest and recharge • Generous wellness reimbursement and weekly onsite & virtual programming • Generous vacation policy - work with your manager to take time off when you need it • Industry-leading parental leave policies. Family planning benefits. • Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events • Benefits listed above are for full-time employees.