dailypay - Senior Associate, B2B Digital Marketing
Requirements
• If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications. • Relevant Experience: 3+ years of professional experience in B2B marketing, with a dedicated focus on digital demand generation, conversion rate optimization, search engine optimization or AI search optimization • Data & Analytics Literacy: Proficiency in marketing reporting and web tracking tools, specifically utilizing GA4, Tableau, or similar data visualization systems. • MarTech Tool Exposure: Hands-on experience executing campaigns within tools like VWO, Marketo, Wordpress or equivalent digital marketing infrastructure. • Project & Process Discipline: Excellent organizational, communication and project management habits, with demonstrated experience tracking workflows through platforms like Asana. • Educational Foundation: Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or equivalent practical professional experience.
Responsibilities
• CRO Strategy: Develop and execute comprehensive CRO tactics across core digital channels, including web, chat, paid media, and email, to steadily increase funnel conversion rates. • Funnel Analysis: Conduct routine, in-depth analyses of digital channels, website engagement, and user behavior metrics to identify friction points and optimization opportunities. • A/B Testing Support: Develop and execute an A/B testing roadmap to optimize all channels, such as web, content, and paid media. • Research Collaboration: Partner with Brand, Market Intelligence, and Customer Advocacy teams to gather qualitative and quantitative insights regarding web user pain points and understand user behavior trends, and conversion blockers. • Web Personalization: Partner with the web team in implementing audience personalization strategies, tailoring digital experiences to specific B2B target segments. • Search Engine Optimization (SEO): Collaborate with external SEO consultants to drive organic traffic, improve search engine rankings, and establish a roadmap for future SEO optimization • AI Engine Optimization (AIO): Develop the strategy for ongoing LLM optimization, and work with stakeholders to execute that strategy to ensure brand accuracy and high discovery rates in AI search tools. • Chat Optimization: Optimize website chat routing protocols and AI conversational agents to accelerate lead capture and improve baseline digital engagement.
Benefits
• Exceptional health, vision, and dental care • Opportunity for equity ownership • Life and AD&D, short- and long-term disability • Employee Assistance Program • Employee Resource Groups • Fun company outings and events • Unlimited PTO • 401K with company match • High-performing cultures aren't built in silos, they thrive on partnership. At DailyPay, we Commit Together to an inclusive, professional environment where multifaceted perspectives are our greatest competitive advantage. We recognize that our team members don’t live “single-issue lives,” and we lean into the wide-ranging backgrounds and life stages that sharpen our collective decision-making. • In our high-trust environment, we empower you to Challenge Norms. We’ve created a space where it is safe to ask difficult questions, disrupt the status quo, and share bold perspectives without fear of professional fallout. We believe that by checking our own assumptions and staying curious about the experiences of others, we arrive at better, more innovative results. • We provide the space for you to do your best work through peer advocacy and transparent career development. If you are looking for a culture that values intellectual honesty, celebrates the unique lived experiences of its people, and thrives on collective success, you’ll find it here. • If you require reasonable accommodation for any aspect of the recruitment process, please send a request to [email protected]. All requests for accommodation will be addressed as confidentially as practicable.
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