plenful - Senior Product Marketing Manager
Responsibilities
• Own product messaging and positioning for Plenful's 340B suite, so Sales, CS, and BDRs always have accurate, resonant messaging for pharmacy directors, compliance officers, and health system operations leaders. • Lead 340B-focused content across the full buyer journey: sales decks, battlecards, one-pagers, case studies, blog posts, whitepapers, and objection-handling guides. • Drive sales enablement for the 340B solution — build training materials, run regular sales trainings, and keep a current, accessible library of GTM assets. • Own customer marketing for 340B — source proof points from CS, build case studies, and produce expansion-focused content that deepens adoption and supports retention. • Support partner marketing alongside the Head of Marketing — contribute co-branded content, partner-facing collateral, and joint GTM materials for our strategic 340B partnerships. • Support product launch communications for 340B feature releases, from internal rollouts and sales training to external content and customer comms. • Partner with BDRs and the ABM Manager on persona-specific messaging and outreach sequences for 340B buyers. • Co-own 340B-themed webinar content and narratives with the Head of Marketing, crafting programming that drives awareness and pipeline. • YOU MAY BE A FIT IF • You've spent 4–6 years in B2B marketing, with a focus on product marketing and/or content marketing. • You write high-impact product content with a strong sense of clarity, voice, and buyer empathy — content meant for humans, not algorithms. • You use Claude (or similar AI tools) as part of how you work, and can point to projects where AI sharpened your PMM output or surfaced sales and market insight. • You've supported a sales-led growth motion and partnered closely with GTM teams on training, enablement, and storytelling. • You pick up new industries, buyer personas, and technical concepts fast, and turn them into messaging that lands. • You're a self-starter who prioritizes, executes, and ships quality work on deadline with limited oversight. • You care about measurable impact and enjoy solving problems. • Bonus points for healthtech or pharmacy experience, familiarity with 340B compliance or pharmacy revenue cycle, and experience with HubSpot or CMS platforms like Webflow.
Benefits
• 🚀 Mission-Driven, World-Class Team — Join an exceptional group of professionals aligned around a meaningful mission and committed to making an impact • 📈 Opportunities for Growth — Strengthen your expertise through collaboration with experienced, high-performing leaders across the organization • 🏢 Flexible Hybrid Work Environment — We're remote-first, with meaningful office presence in San Francisco and New York. R&D roles follow a hybrid model, with two days per week in our San Francisco office • 🏥 Healthcare Coverage — Full medical, dental, and vision insurance for you and participation for your family • 💰 401(k) with Company Match — Plenful matches 50% of your first 3% contributed • 📊 Equity — Every full-time employee shares in our success • 🌴 Unlimited PTO — Take the time you need, when you need it • 🍽️ Daily Lunch Stipend — $100/week to cover your midday meals • 💪 Wellness Stipend — $100/month to support your health and well-being • 🚇 Commuter Benefits — $100/month for SF and NYC-based employees • 👶 Parental Leave — Paid leave to support growing families
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