bestow - Senior Product Marketing Manager
Requirements
• Product marketing experience in B2B SaaS or enterprise technology — you're operating at a senior level and ready for more responsibility. • A compelling storyteller who can take a complex, technical platform and make it land clearly and powerfully with a sophisticated enterprise audience. • Strong positioning and launch instincts — you know how to build a narrative from scratch and take it all the way through execution, without a lot of hand-holding. • Comfortable building sales enablement from the ground up and working closely with a sales team to understand what they actually need to win. • Curious and research-driven — you go deep on buyers, competitors, and the market using every tool available, including AI, to make your work sharper and your instincts better-informed. • Energized by building — you're motivated by ownership, not intimidated by it. • Genuinely AI-fluent — you use AI tools as a core part of how you work, not an occasional shortcut. You know when they accelerate good judgment and when human instinct has to lead. • Experience in fintech, insurtech, or a platform business is a strong plus. • Excellent written and verbal communication skills — you write with precision, make complex things feel simple, and maintain that standard whether you're drafting from scratch or editing AI-generated output.
Responsibilities
• Own Bestow's platform messaging and positioning — using AI-assisted research and synthesis to develop narratives that resonate with enterprise insurance carriers at every stage of the buying journey, and iterate them faster as the market evolves. • Lead go-to-market for product launches, coordinating across Product, Sales, and Marketing — leveraging AI tools to accelerate content production, personalize messaging by segment, and ensure every release lands with clarity, confidence, and market impact. • Build and maintain a high-quality sales enablement library — pitch decks, one-pagers, battle cards, and objection-handling guides — using AI workflows to produce and update materials faster without sacrificing quality. • Develop and maintain competitive intelligence using AI-powered monitoring tools to track competitor moves, surface insights continuously, and keep Sales sharp and positioning refined in real time. • Partner with Communications to ensure product narratives show up in analyst conversations and earned media moments — using AI tools to help draft, adapt, and tailor content across formats and audiences. • Conduct customer and market research using a mix of traditional methods and AI tools to synthesize buyer language, needs, and decision criteria at greater depth and speed than either approach alone. • Establish a measurement framework to track how product marketing is contributing to pipeline and win rates — using AI-assisted analysis to surface patterns and make the case for what's working.
Benefits
• $164K – $205K • Offers Equity • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here • Note: we ask for address as we might need it for documents such as offer letters. This information, along with other contact information is kept private. • Including portfolio links and relevant passwords if applicable • No, I will not need immigration support now or in the future (U.S. citizen, Green Card holder, or other permanent resident status). • Yes, I will need a transfer of my current visa (such as an H-1B). • Yes, I will need a different type of sponsorship in the future (for example, OPT to H-1B). • Yes, I will need a TN visa. • Decline to self-identify • Hispanic or Latino - A person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race. • Hispanic or Latino • White (Not Hispanic or Latino) - A person having origins in any of the original peoples of Europe, the Middle East, or North Africa. • White • Black or African American (Not Hispanic or Latino) - A person having origins in any of the black racial groups of Africa. • Black or African American • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) - A person having origins in any of the peoples of Hawaii, Guam, Samoa, or other Pacific Islands. • Native Hawaiian or Other Pacific Islander • Asian (Not Hispanic or Latino) - A person having origins in any of the original peoples of the Far East, Southeast Asia, or the Indian Subcontinent, including, for example, Cambodia, China, India, Japan, Korea, Malaysia, Pakistan, the Philippine Islands, Thailand, and Vietnam. • Asian • American Indian or Alaska Native (Not Hispanic or Latino) - A person having origins in any of the original peoples of North and South America (including Central America), and who maintain tribal affiliation or community attachment. • American Indian or Alaska Native • Two or More Races (Not Hispanic or Latino) - All persons who identify with more than one of the above five races. • Two or More Races • Hispanic or Latino • White (Not Hispanic or Latino) • Black or African American (Not Hispanic or Latino) • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) • Asian (Not Hispanic or Latino) • American Indian or Alaska Native (Not Hispanic or Latino) • Two or More Races (Not Hispanic or Latino) • I identify as one or more of the classifications of protected veteran listed above • I am not a protected veteran
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