headlight-labs - User Acquisition Specialist (Remote)
Requirements
• This role requires an analytical yet creative mindset, a burgeoning understanding of digital marketing, and the ability to work collaboratively with cross-functional teams. • 1-3 years proven experience managing paid media campaigns across multiple platforms, like Google Ads and Meta Ads. • A passion or natural curiosity for digital marketing, and an inner drive to take channel knowledge to learn and improve into a T-shaped marketer. • Proficiency in platforms like Google Ads, Meta Business Manager, and Google Analytics. • Demonstrated ability to analyze data, draw actionable insights, and make data-driven decisions through tools like Microsoft Excel or Google Sheets • A growing Practical measurement knowledge such as: pixel/CAPI basics, UTMs, conversion events, GA4 fundamentals, and an understanding of “what can go wrong.” • Exceptional organizational skills, with the ability to manage multiple projects and deadlines. • Strong communication skills in English - both written and verbal - and the ability to explain performance changes and next steps in plain language to clients • A passion for learning and growing as a marketer, and driving performance results • Preferred candidates might have: • Experience working in an agency environment or managing multiple clients simultaneously. • Awareness and limited knowledge of statistics • Experience operating with annual media budgets of $10M+
Responsibilities
• Own channel-level execution and strategy, collaborating closely with a growth manager and director to deliver exceptional growth results for a portfolio of exciting clients in their growth phase • Execute and manage paid media campaigns on platforms such as Google Ads, Meta, TikTok, CTV, YouTube, and a variety of others • Conduct audience segmentation, creative testing, and constant experimentation to drive performance improvements • Monitor campaign performance metrics (CPA, ROAS, etc.) and implement optimizations to achieve client goals • Collaborate and communicate directly with the client’s team- taking performance reports, implementing insights to communicate the “why” things are happening, and what are our next steps on the back of them • Draw insights from creative testing, and collaborate with creative teams to inform and guide exceptional campaign assets and creative strategy. • Stay updated on the latest trends, tools, and strategies in paid media and digital marketing. • Manage budgets and time effectively, ensuring spend aligns with campaign goals and timelines.
Benefits
• Fully remote work environment • 401(k) - US Employees • Pays 100% Health, Vision & Dental Insurance for US Employees • Pays 100% Health, Vision & Dental Insurance for Canada-based Employees • Opportunities to travel • Flexible work hours based on the traditional schedule • Working with a team of marketing nerds striving to find the cutting edge of our trade • Work anywhere! — We are a 100% remote company (even prior to COVID)
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT