ledger - Integrated Marketing Manager - B2C

• Experience: Strong experience in consumer product marketing or integrated marketing, with a proven track record in the crypto, digital assets industry, fintech or hardware with apps • GTM Architect: Proven ability to build overarching Go-to-Market strategies and integrated marketing plans from scratch. • Technical Domain Expertise: Deep understanding of blockchain technology, cryptocurrency markets, and digital asset management solutions. • Driver & Influencer: Highly skilled at leading by influence. You know how to brief, guide, and inspire dedicated execution teams while possessing the project management skills (e.g., Asana, Jira) needed to keep complex launches on track. • Tech Fluent: Comfortable leveraging AI tools to optimize strategic workflows and generate market insights. • Communication: Excellent presentation skills with the ability to translate complex technical or financial concepts into simple, mainstream consumer marketing. • Mindset: Entrepreneurial spirit with a passion for innovation; experience working in a remote or distributed team environment is a plus. • At Ledger, we are dedicated to continually investing in our employees which is why we offer more than just salaries; we provide comprehensive compensation packages that include a wide range of benefits. Here are some of the benefits you can look forward to: • Flexible work options - Our hybrid policy allows employees to work from home up to 3 times per week • Health & Wellness support - Health and Life Insurance. • Financial growth opportunities - Employees can become shareholders in Ledger as well as other financial benefits depending on your country of work. • Commuter allowance - Ledger offers a commuter allowance to contribute to your preferred means of transportation. • Learning & Development - A comprehensive suite of training solutions providing a personalised learning experience for every employee. • For regionally specific benefits, your Talent Acquisition contact will be able to provide you with more information. • We’re committed to building an inclusive hiring process. If you need any adjustments or accommodations, just let us know, we’ll do our best to support you.