versapay - GTM Engineer
Requirements
• 4+ years in a technical GTM role such as GTM engineering, RevOps systems, marketing ops engineering or sales ops automation at a B2B SaaS company. • Deep working knowledge of Salesforce: objects, fields, flows, validation rules, and how lead, contact, account and opportunity data relate. • Hands-on experience building production workflows in at least one automation platform, such as n8n, Workato, Make, Zapier or Tray. • Comfort with REST APIs, webhooks, JSON and authentication; able to read API docs and connect two systems without vendor help. • Working scripting skills in Python or JavaScript, and basic SQL. • Practical experience using LLMs in workflows: prompt design, structured outputs, testing for accuracy, and knowing when not to use AI. • A track record of shipping automations that measurably saved time or improved conversion, with numbers to show it. • Clear written documentation habits and the judgment to build things others can maintain. • Experience with Clay or similar enrichment and orchestration tools (Apollo, ZoomInfo workflows, Common Room). • Experience with lead routing and scheduling tools such as LeanData or Chili Piper. • Experience with intent platforms, such as 6sense or Demandbase • Familiarity with marketing automation (ex., HubSpot) and sales engagement platforms (Outreach, Salesloft, Gong Engage). • Exposure to a data warehouse and reverse ETL (ex., Snowflake). • Experience in a PE-backed or fast-scaling SaaS company, or in fintech, payments or AR/AP software. • ## How we'll measure success • Success means faster pipeline and fewer manual hours, measured against a baseline set in your first 30 days.
Responsibilities
• Speed to lead and inbound orchestration • Own the inbound path from form fill or meeting request to first rep touch, and cut response time to minutes. • Build lead-to-account matching, qualification and routing logic, with clear SLAs and alerts when they are missed. • Design and automate instant follow-up: rep notifications, meeting booking, and context-rich handoffs so reps know who they are talking to before they call. • Automated plays for Sales and Marketing • In partnership with marketing design signal-based plays, for example website visits from target accounts, product or event engagement, job changes of known champions, and renewal or expansion triggers. • Turn each signal into an action: a task, an alert, a sequence enrollment or an account brief for the right owner. • Partner with Marketing on campaign follow-up, event lead processing and nurture handoffs so no lead sits untouched. • Eliminating manual work • Map where reps, SDRs, marketers and CSMs spend time on low-value tasks, and rank fixes by hours saved. • Automate CRM hygiene: field completion, duplicate prevention, activity capture and stage-change requirements. • Build AI-assisted workflows such as pre-call account research, call summaries written back to Salesforce, follow-up email drafts and deal-risk flags. • Data and enrichment • Improve coverage and accuracy of account and contact data using our current data sources. • Support the evaluation if we choose a dedicated enrichment and orchestration platform (for example Clay), and lead its rollout if approved. • Systems, integrations and governance • Support integrations between Salesforce, marketing automation, sales engagement, conversation intelligence and other GTM tools, using APIs, webhooks and workflow platforms. • Work within Salesforce data-model and change-control standards set with the Salesforce admin team. • Document every workflow: what it does, what it writes, who owns it and how to turn it off.
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