GoodParty.org - Product Marketing Lead
Requirements
• You’re up for the audacious challenge of driving money out of politics and democratizing democracy. • You have 5 to 8 years of experience in B2C tech product marketing, ideally in a fast moving product-led, growth-oriented, or category-building environment. • You bring the right mix of strategy & execution, thinking deeply and moving quickly as one continuous motion rather than two separate modes. • You are wired for deeply cross-functional work and know how to build trust, create alignment, and move teams in the same direction without relying on formal authority. • You have an investigative mindset. You get to the root of what users actually need, not just what they say they want, and you come back with insight that changes decisions. • You are an exceptional writer who can craft sharp one liners and crisp landing pages that convert, subject lines that get opened, and positioning documents that align teams. • You are data-informed and judgment-led, with experience using funnels, cohorts, A/B tests, and performance metrics. You treat data as an input, not a substitute for thinking, and you know how to figure out why something is happening and what to do next. • Bonus if: • You have experience building product marketing from 0 - 1 in a brand new category where the playbook did not already exist. • You have worked in civic tech, political campaigns, democracy reform, advocacy, or mission-driven startups, and understand the unique challenges of this space. • You’re tired of sitting on the sidelines while democracy fails to meet its potential – and you’re ready to act.
Responsibilities
• Lead product marketing by aligning product, growth, sales, partnerships, and brand around a shared, deep understanding of both users and product, and act as the internal educator who keeps everyone telling the same story. • Run voice-of-customer research (interviews, surveys, win/loss analysis, and ongoing feedback loops) to uncover the real why behind user needs, then translate it into living personas and segment maps built on demographic, behavioral, and motivational criteria. • Own competitive intelligence, keeping the team current on the market landscape and turning insights into positioning angles, roadmap input, and campaign strategy. • Develop sharp positioning & messaging by segment, use case, and channel, translating complex product capabilities into language that resonates with first-time candidates, campaign managers, and elected officials. • Build & maintain the enablement library (launch briefs, messaging guides, sales decks, battle cards, one-pagers, objection handling, etc.) so Sales, Growth, and Partnerships can communicate the product with confidence. • Drive GTM planning & execution for both feature and product launches, coordinating across teams so releases land clearly and drive real adoption and usage. • Own lifecycle marketing post-signup, partnering with Product on activation, engagement and retention by defining the key metrics, tracking the funnel, running A/B tests, and bringing a clear point of view on what to fix next. • Reports to our Chief Marketing Officer.
Benefits
• We’re a Public Benefit Corporation that prioritizes social impact over profit. • Innovative Bitcoin denominated deferred bonus plan, allowing you to have the amazing upside of being in a startup while working on a truly meaningful mission. • Work where and how you like, on a fully remote team spread across the country. • 100% coverage of health, dental, and vision benefits for you and your dependents. • We encourage you to take time off to recharge and have an unlimited PTO (sick and vacation) policy. This is a marathon, not a sprint. We believe a work-life balance is needed to get there. • 401(k) program available so you can contribute toward retirement savings (no employer match). • Individual learning & development budget to fund your growth. • We’ll make sure you’ve got what you need to work remotely through our workspace setup stipend. • If you work from home, we give $50/month to help with your internet and other expenses. If you prefer co-working, that’s an option we can discuss too. • Fully funded for our mission. No stressing over whether the next round of funding will come through. Focus on making an impact. That’s what matters here. • The salary range is $156,000 - 185,000 for this remote, full-time position with excellent benefits. This range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant experience, skills, seniority, education, qualifications, certifications, and organizational needs. We reserve the right to modify this pay range at any time. • We are not considering candidates currently based outside of the US, so please only apply if you are physically located in the US. Unfortunately, we are not able to provide sponsorship for any of our roles at this time. • Ready to learn more or apply? • We hope you'll apply! You can also keep up with the latest by signing up at GoodParty.org/about. If you know anyone else who may be interested, please share this job posting – thanks!
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