Kraken - Lead Product Marketing Manager

• 5+ years of experience in web 2 Product Marketing Management (PMM), preferably in fintech but not required • 2+ years of Product Marketing Management (PMM) experience in web 3, specifically at a DeFi protocol and/or a web 3 wallet • Strong crypto expertise and passion, with a deep understanding of market trends, and user behavior. • Track record of growing products from 0->1 • Proven ability to drive growth strategies from end-to-end, for multi-matrixed products across different phases of the product lifecycle. • A data-driven marketer, leveraging insights to optimize campaigns and improve performance. • Creative storyteller, able to craft compelling narratives that differentiate Kraken in a competitive market. • Experience leading cross-functional teams and working within complex, fast-paced environments. • Strong communication and stakeholder management skills, with the ability to secure buy-in at all levels. • Entrepreneurial mindset, comfortable operating in a high-growth, dynamic setting. • Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis. • Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution. • We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. • Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto! • We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments are designed to evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Assessment results are considered alongside other relevant information, such as experience and interviews, and are not the sole basis for any employment decision.