Samsara - Sr. Product Marketing Manager - Release Marketing & PMM Operations
Requirements
• Experience: 5+ years in Product Marketing, Release Marketing, Product Ops or related role • Operational Excellence: Proven ability to design and implement scalable processes and programs in a fast-moving environment — ideally related to new product launches and/or release marketing programs • Cross-Functional Range: Strong track record of driving alignment across Product, Engineering, Sales, and Marketing organizations at multiple levels of seniority • Communication: Exceptional written and verbal communication skills • Agility: Comfortable operating in ambiguity, building without a playbook, and iterating quickly. • AI-first Mindset: A track record of using technology – especially AI – to reimagine process and customer experiences • Program Management Depth: Experience managing complex, multi-stakeholder programs with competing timelines and dependencies. • PMM Team-Building Experience: Has helped a PMM team level up through operational improvements, shared rituals, or team programming. • Strong Marketing Instincts: Can craft compelling messaging and identify content that will resonate or not with audiences • The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience. This role is also eligible for an initial RSU grant with no vesting cliff, and ongoing refresh opportunities tied to performance, subject to plan terms and conditions. Learn more about our total rewards and benefits below.
Responsibilities
• Own the Product Launch Plan: Partner with R&D and PMM stakeholders to gather the full feature list, organize features into coherent narratives, and tier them based on strategic priority. Map launches to key market moments, and maintain the master launch plan as the single source of truth. • Drive Cross-Functional Alignment: Run alignment sessions across Product, GTM, and Marketing leadership — owning the materials, driving to clear decisions, and tracking open items such as naming through to resolution. • Coordinate Execution Across Tiers: Own the marketing planning and coordination meetings that keep launches on track. Partner with Demand Gen, Enablement, and Marketing leads to optimize timing, reduce messaging overlap, and amplify impact. • Measure Launch Effectiveness: Track program-level metrics including comms engagement, sentiment, and product adoption. Provide regular reporting to PMM leadership and surface insights that inform future strategy. • Evolve the Launch Playbook: Maintain a prioritized backlog of process gaps, convene cross-functional working groups to address root causes, and lead ongoing research into how Samsara's launch approach should evolve — especially by leveraging AI. • PMM Operations: • PMM Operations: • Build and Run PMM Operational Programs: Design and lead high-impact team programs such as content audits, team offsites, etc. • Create Scalable Frameworks: Develop templates, playbooks, and toolkits that reduce friction and improve consistency across launches and PMM content. • Elevate the PMM Team: Act as a force multiplier — identifying opportunities to improve how the team works and delivering on them.
Benefits
• $119,297.50—$200,500 USD • At Samsara, we build for the people who keep the global economy moving. We want owners, not passengers, which is why our rewards are designed to fuel high-impact builders. Our compensation program delivers above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity (for eligible roles) in a high-growth public company. We meaningfully differentiate pay for our top performers, who have the opportunity to earn above-market compensation that can outpace the broader market over time. • Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more. If you’re ready to build for the long term and own the outcome, your journey starts here. • Flexible Working • Flexible Working • At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable. • Belonging at Samsara • Samsara Events Team • Samsara Recognized as a Best Workplace for Innovators • Job Application for: • Sr. Product Marketing Manager - Release Marketing & PMM Operations • San Francisco - SF9
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