boardintelligence - Product Marketing Lead
Requirements
• 8+ years in B2B SaaS marketing, including at least 4 years in dedicated product marketing, with a track record of measurable revenue impact. • Experience managing or mentoring product marketers, or a clear readiness to step into line management. • A portfolio of launches across segments, geographies or verticals that shows both the strategy and the execution. • Experience selling to senior buyers in long, multi-stakeholder Enterprise and Mid-Market sales cycles. • Enablement work that measurably improved win rates, deal velocity or sales confidence. • Strategic and commercial • You can turn complex technology, including AI, into a sharp value proposition a board director understands in one read. • You use competitive intelligence and win/loss data to make decisions, not decks. • You’re analytical: you set metrics, read the data and tie your work back to pipeline, revenue and adoption. • You write exceptionally well. Your copy is clear, precise and persuasive, and you can explain why every word is there. • You have an eye for quality across copy, layout and design, and you give feedback that makes other people’s work better. • You’re meticulous: claims are accurate, product names are right, and nothing ships with a typo. • Ways of working • Strategic but hands-on: as comfortable writing a battlecard as presenting a positioning recommendation to the leadership team. • Strong operating discipline: you plan, prioritise ruthlessly, hit deadlines and keep stakeholders informed without being chased. • You work with Product, Sales, Customer Success and Marketing, not around them, and you earn the trust of sales teams. • Resilient and adaptable: you change course when priorities shift without losing momentum. • Confident with HubSpot, Salesforce, Confluence, Jira and a website CMS. • Familiarity with product analytics (Pendo or similar), reporting tools (Power BI or similar) and AI writing and research tools. • You’ve helped build a product marketing function at a scale-up: the frameworks, the rituals and the relationships. • You’ve marketed AI-powered products in a way that felt credible and specific, not hyped. • You’ve worked in a PE-backed or high-growth SaaS business. • You know governance, board technology or an adjacent space such as legal tech, compliance or corporate services.
Responsibilities
• Go-to-market and launches • Implement a release marketing framework, ranging from the latest single-point feature to complete new products, focused on driving engagement and pipeline • Plan and run launches for new products, features and enhancements, across both software and advisory services. • Design and improve our launch framework: tiers, timelines, owners and readiness criteria. • Partner with Product on the roadmap, beta programmes and customer research, bringing the voice of the market into product decisions. • Lead the go-to-market messaging for any products or services we integrate through acquisition. • You’re strategic and an executor – you’re great at planning, creating repeatable playbooks, and getting work done to exacting standards then shipped • You become the default go-to for the product story, enablement materials, and how we position our products in the market. • Every product has clear, consistent positioning that ladders up to the platform story, captured in a messaging house the whole business uses. • Launches run to a repeatable framework with clear tiers, owners and readiness criteria, and their performance is measured. • Sales and Customer Success sell outcomes with confidence, and enablement shows up in win rates and deal velocity. • Competitive and win/loss insight regularly shapes messaging, pricing and product decisions. • Adoption, pipeline and bookings by product are reported regularly and moving in the right direction. • Your product marketers are growing, with clear priorities and a high bar for craft. • Our values aren’t just words on a wall. They capture our culture, and the behaviours we see and strive for every day. • Kindness & caring — We celebrate brilliance that comes without big egos or sharp elbows, and we win while raising each other up. • Curiosity & innovation — Entrepreneurship is in our blood. We’re inquisitive, challenge convention, think big, and move fast. • Remarkable quality & service — We take joy from delighting our clients and pride ourselves on ensuring every interaction is exceptional.
Benefits
• We pride ourselves on our great working environment and package. Here's some of what's on offer: • Personal performance bonus • 26 days holiday each calendar year • Bupa health & dental cover • Group life assurance • Cycle to work scheme • Diversity, equity and inclusion • Board Intelligence is committed to building a team that reflects the breadth of experience, background and perspective needed to do this work well. We welcome applications from candidates of all backgrounds and do not discriminate on the basis of age, disability, ethnicity, gender, religion, sexual orientation or any other protected characteristic. • If you need any reasonable adjustments at any stage of the process, please let us know and we will accommodate them.
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