orbital - Product Marketing Manager - Launches & Adoption
Requirements
• Experience in legal tech, real estate, proptech or another complex or expertise-led B2B market. • Experience owning or significantly contributing to a Help Centre, knowledge base or customer education programme. • Experience marketing AI products, particularly products that evolve quickly and where trust matters. • 🔒 Security is everyone’s responsibility at Orbital. We ask all team members to follow our security policies, complete regular awareness training, and handle sensitive data with care in line with ISO 27001 standards. Spot something unusual? Reporting risks or incidents quickly helps us maintain the strong culture of security and compliance we all depend on. • 💡 At Orbital, we’re committed to building a diverse and inclusive team. We especially welcome applications from people who are traditionally underrepresented in tech. Even if you don’t meet every single requirement, or if the right role isn’t listed yet, we’d still love to hear from you. • 💰 This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on several factors, which may include job-related knowledge, skills, experience, and business requirements. • Everyone who works with Orbital goes through background screening before they start. It's part of how we keep Orbital secure, for the people who work here and for the client information we're trusted with.
Responsibilities
• Lead product launches end to end. Own the go-to-market strategy and execution for a portfolio of product and feature launches, from defining the audience and customer value through messaging, channel strategy, timing and measurement. • Run and evolve our launch programme. Implement our existing launch framework across Product and Marketing, managing roadmap intake, launch tiering and a single launch calendar. You’ll help teams apply the framework consistently and iterate it over time based on what we learn from launches and adoption. • Develop positioning and messaging. Turn complex product capabilities into clear, compelling value propositions and messaging that resonate with customers, prospects and the wider market. • Drive awareness and adoption. Plan how releases are brought to market across in-product messaging, email, the changelog, website and other channels, ensuring the right audiences understand what’s new, why it matters and how it strengthens the value of Orbital. • Own our product changelog. Build and manage an external changelog that gives customers and prospects a clear, useful and always-current view of what’s new in Orbital. • Evolve our Help Centre. Partner with Product and Customer Support to keep product education accurate, useful and up to date, and improve the experience through stronger written, visual and video content. • Raise the quality of product marketing. Create clear standards, templates and guidance that help teams communicate new capabilities effectively across customer and market-facing channels. You’ll act as an editor and trusted partner to Product, helping turn subject-matter expertise into high-quality product marketing. • Measure launch impact. Define and track success metrics across awareness, activation and adoption, using the results to improve how we prioritise, plan and execute future launches. • Partner across go-to-market teams. Work closely with Revenue Enablement, Customer Success and the wider Marketing team to ensure launches translate into effective market education, customer adoption, campaigns and commercial readiness. • HOW YOU’LL WORK WITH THE TEAM • You’ll work closely with our Senior Product Marketing Manager, who leads overarching product positioning and Tier 1 launches. You’ll independently own a high volume of product and feature launches, while contributing to Tier 1 launches and helping ensure our overall launch programme works as one coherent system. • You’ll also partner closely with Product Managers across our UK and US products, as well as Revenue Enablement, Customer Success, Product Design and the wider Marketing team. • YOUR FIRST FEW MONTHS • You’ll start by building a deep understanding of our product, customers, market and current launch process, working closely with Product teams and spending time with customers. • From there, you’ll embed our launch framework and calendar across the product organisation, launch our external changelog, and take ownership of your first major product launch. • You’ll also refine the playbooks and templates that help teams execute great launches consistently as Orbital continues to grow.
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