multiplymii - Meta & Google Ads Specialist
Requirements
• Meta Ads Expertise: Highly proficient in Meta advertising, with the ability to manage campaign strategy, hands-on execution, budget scaling, and continuous performance optimization to drive business growth. • High-Volume Creative Production & A/B Testing: Proven capability to create and simultaneously A/B test a high volume of creative assets—estimated at a minimum of 100 assets per week—to maximize ad performance. • Data-Driven Analysis & ROI Management: Strong analytical skills with a track record of analyzing campaign performance data to identify growth opportunities, optimize spend, and scale budgets effectively while maintaining a strong ROI. • Google Ads Proficiency: Experienced in managing Google Ads, including campaign setup, ongoing maintenance, strategic execution, and search visibility management. • Agility & Adaptability: Highly flexible and responsive, with the ability to pivot strategies and adjust campaigns quickly as priorities shift week-to-week. • Having a solid understanding of Meta audiences. • Experience with Amazon, Walmart Marketplace, or omnichannel ecommerce environments. • Proactive problem-solver • Strong attention to detail • Self-starter with high ownership • Adaptable and resourceful • Customer-focused mindset • Strong critical thinker • Collaborative team player • Comfortable working in a fast-paced growth environment
Responsibilities
• High-Volume Creative Production & A/B Testing: Create and simultaneously A/B test a high volume of creative assets and variations—estimated at a minimum of 100 assets per week—while continuously optimizing content to maximize ad performance. • Campaign Analysis & Optimization: Deep dive into campaign performance data and reports to analyze results, identify key improvement opportunities, and adjust tactics quickly when market signals or priorities shift. • Strategy & Scaling: Help develop, refine, and execute Meta campaign strategies to build a robust testing infrastructure, scale ad spend significantly, and manage budgets effectively. • Collaborative Execution: Work seamlessly with the in-house brand manager to execute internal strategies with hands-on management, while offering experienced recommendations based on work across different brands. • Strategic Consulting: Take direction on broader strategies from the in-house team, while confidently pushing back on requests to identify risks, constraints, or better alternatives. • Reporting: Regularly report on ad performance metrics. We'll establish a weekly reporting structure with all the specific metrics and where to post them. • Managing spend to a ROAS target: We'll be reviewing metrics each week, and when the metrics are strong, we are going to want to scale spend up. • Ad audience development and management • Ensure the brand shows up in the right places. • Keep Google campaigns running and optimized. • Handle Google Ads campaign management as a straightforward task.
Benefits
• 100% Remote Work – Work from anywhere in the Philippines. • Career Growth Opportunities – Gain hands-on experience, and continuous learning. • Collaborative & Innovative Team – Work alongside skilled professionals who value excellence. • APPLICATION PROCESS • We understand that searching for a new job can be challenging, and we’re here to support you every step of the way. Our goal is to make the process as transparent and respectful as possible. • The interview process includes a Recruiter Interview, Client Interview, and Assessment. As part of the process, candidates complete a hands-on task during the technical interview. Throughout each stage, we keep you informed and provide feedback as quickly as possible, ensuring you feel valued and supported throughout your journey with us.
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