OpenTable - Manager, Digital Marketing (6-Month Contract)
Requirements
• 4+ years of hands-on digital ads experience with deep, proven expertise in Meta Ads Manager, Google Ads and TikTok Ads Manager. • Demonstrated track record of owning creative testing frameworks and driving measurable performance improvements through structured experimentation. • Fluency in performance marketing metrics (CPA, ROAS, CTR, CVR) with the ability to use data to make fast, confident optimization decisions. • Experience independently managing significant paid social budgets with a rigorous approach to efficiency, pacing, and forecasting. • Strong written and verbal communication skills — able to clearly articulate performance narratives and creative hypotheses to cross-functional partners and leadership. • Experience in working with Meta product catalog feeds. • Experience in consumer or diner marketing, e-commerce, or a two-sided marketplace environment. • Familiarity with incrementality measurement methodologies (e.g., geo-based lift tests, holdout studies) and third-party measurement tools. • Comfortable operating in a fast-paced, lean team environment where you own your roadmap and manage your own priorities.
Responsibilities
• Own paid social campaign strategy and execution across Meta (Facebook/Instagram) and TikTok, managing full campaign lifecycles from initial brief through optimization, budget pacing, and performance reporting. • Lead a rigorous creative testing program — developing hypotheses, briefing assets to in-house designers, launching structured A/B and multivariate tests, and synthesizing learnings to inform future creative iterations. • Partner with in-house designers and creative teams to develop high-performing ad creative tailored to each platform's best practices, audience behaviors, and evolving ad formats. • Analyze campaign performance on a regular cadence, translating data into clear, actionable optimizations and confident recommendations for budget allocation across channels. • Manage day-to-day paid social budgets with a performance-first mindset, maintaining pacing and efficiency against key metrics including CPA, ROAS, CTR, and CVR. • Collaborate cross-functionally with Analytics, Brand, and Growth teams to ensure paid social strategy is aligned with broader diner acquisition and retention goals. • Monitor platform updates, algorithm changes, and emerging ad formats across Meta and TikTok to continuously bring fresh, informed thinking to the channel.
Benefits
• Work from (almost) anywhere for up to 20 days per year • Focus on mental health and well-being: • Company-paid therapy sessions through SpringHealth • Company-paid subscription to Headspace • Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!) • Paid parental leave • 5 weeks paid vacation • Time off for your birthday • Paid volunteer time • Focus on your career growth: • Development Dollars • Leadership development • Access to thousands of on-demand e-learnings • Travel Discounts • Employee Resource Groups • Private health & dental insurance • Income protection and life assurance • Employee Assistance Program - including 24/7 GP & free legal advice • Pension plan contributions • Discounted gym membership • Season ticket loan • Free lunch 2 days per week • Work Environment & Flexibility • At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations. • Inclusion • We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves. • If you need any reasonable adjustments during the application/interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.
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