marcohire - Paid Ads Specialist (Meta / TikTok Shop / E-Commerce)
Requirements
• You live in Meta & TikTok Ads Manager and have a proven track record of scaling DTC ad accounts profitably • You test, measure, and iterate without hand-holding • You understand the full funnel: ad, landing page, and checkout are one system to you • You are analytical, organized, and self-directed • You are fluent in English with clear verbal and written communication • You thrive in early-stage, founder-led environments and know how to do more with less • 4+ years running Meta and TikTok shop ads for e-commerce/DTC brands with real budget ownership • Proven record of profitable ROAS and scaling ad spend • Hands-on Shopify experience and landing page builders (Replo, Shogun, GemPages, or similar) • Strong CRO and A/B testing fundamentals • Experience with consumables, CPG, or lifestyle brands preferred • Familiarity with attribution tools (Triple Whale, Northbeam), Klaviyo, and AI creative tools a plus
Responsibilities
• Paid media performance • Manage, optimize, and scale Meta ad campaigns (budgets, bids, audiences, placements) • Lead the strategy, setup, and execution of TikTok Shop. Test and scale content, creator partnerships, and ad campaigns to drive sales and brand presence on the platform. • Own ROAS, CPA, and spend efficiency across the account • Rapidly test campaign structures, offers, and audiences • Expand into new channels (TikTok shop, Google) as performance justifies • Creative testing • Run a structured creative testing program—brief, launch, analyze, and iterate on new angles, hooks, and formats • Partner with the founders on creative direction, offers, and promotions • Build a repeatable pipeline of winning ads • Landing pages and CRO • Build and A/B test dedicated landing pages to move beyond product-page-only traffic • Optimize the Shopify store for conversion—PDPs, bundles, offers, reviews, and checkout flow • Improve AOV and conversion rate alongside ad performance • Analytics and reporting • Own tracking and attribution (Meta Pixel, CAPI, GA4) so every dollar is measurable • Report weekly on ROAS, CPA, AOV, and testing results with clear recommendations • Translate data into action every week
Benefits
• Our client is a fast-growing American DTC brand selling premium, American-made consumer products with a bold lifestyle identity and a loyal, passionate customer base. The brand is doing $55k+/month in sales on Shopify and is ready to scale well beyond it. Paid social is the primary growth engine, and the next stage of growth will be won through sharper campaigns, better landing pages, and a higher-converting Shopify store. • Paid social is how this brand grows. Every new customer's first touch starts with an ad you built, lands on a page you designed, and converts through a store you optimized. The right person owns the growth engine end to end—and grows into a broader growth-lead role as the brand scales. • Work Location: Remote (LatAm) • Work Timezone: U.S. / North America • Compensation: $2,000–$3,000/month USD, based on experience • Supportive leadership team and growth-oriented culture
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