Kovo - Partnerships & Influencer Marketer

• Build the influencer and creator engine: source and vet creators, negotiate terms (moving deals toward CPA/hybrid structures where possible), manage the relationships, and keep a high-velocity pipeline from first contact to live placement. • Build the influencer and creator engine: • Own affiliate and performance partnerships: personal finance publishers, comparison sites, creators, and communities relevant to credit building - sourcing, structuring, and growing the deals that drive measurable acquisition. • Own affiliate and performance partnerships: • Turn partnerships into performance media: secure usage and whitelisting rights in every deal, and feed creator content into our paid social accounts as Spark/whitelisted ads in partnership with our performance marketing team. • Turn partnerships into performance media: • Own channel outcomes: CPA and volume for influencer and partnership channels, with asset-level and deal-level performance as your scorecard. • Own channel outcomes: • Read and act on measurement: use our attribution and incrementality readouts (promo codes, vanity URLs, holdouts) to reprice deals, kill what doesn't perform, and double down on what does; the team supports test design and media buying. • Read and act on measurement: • Build the playbook: deal templates, standard usage-rights terms, partner scorecards, and the processes that let this function scale beyond one person. • Build the playbook: • Extend the brand through partnerships: organic social presence, creator collabs, co-marketing, podcast appearances, and earned-media placements with finance publishers; this is a secondary lane that runs through your partner pipeline, with acquisition outcomes always first. • Extend the brand through partnerships: • A little bit of everything! We are a small company, and you'll be expected to pick up many different things. • A little bit of everything! • Energized by helping underserved people build financial identity and unlock economic opportunity. • Energized by helping underserved people • 4+ years in influencer, affiliate, partnerships, or performance-partnership marketing at a consumer startup (preferably consumer fintech), with a track record of deals that drove measurable acquisition - not just reach. • 4+ years in influencer, affiliate, partnerships, or performance-partnership marketing • Deal-savvy and scrappy: you can find, negotiate, and run external partners without hand-holding, and you've moved partners from flat-fee to performance-based terms. • Deal-savvy and scrappy: • Fluent enough in data to be effective: you can read a CPA report or an incrementality readout, act on it, and defend your channel's numbers; you think in incremental impact, not impressions. • Fluent enough in data to be effective: • Familiar with how creator content becomes paid media: whitelisting, Spark Ads, usage rights, and what makes creator assets perform in-feed. • Familiar with how creator content becomes paid media: • You get more done with AI: we expect everyone here to lean on AI tools to punch above their weight; it's part of how we stay this lean and efficient. • You get more done with AI: • Self-starter who thrives in ambiguity, handles shifting priorities fluidly, and takes full ownership of outcomes. • Self-starter • Highly autonomous and thrive with high ownership in a small, fast-moving remote team. • Highly autonomous • Bonus: experience in credit, lending, fintech, or another regulated / consideration-heavy category. • Bonus: experience with offline and emerging channels (podcasts/audio host-reads, CTV, direct mail, sponsorships) - we'd love someone who can eventually source and run deals here too, with measurement and media buying supported by the team. • Bonus: hands-on experience inside Meta or TikTok Ads Manager. • Bonus: experience standing up a partnerships or influencer function from scratch.