cogent-security - Director of Content Marketing
Requirements
• 8-10+ years in content roles in B2B tech, with cybersecurity strongly preferred. • A track record of content that moved real numbers: content-sourced pipeline, organic traffic and rankings, and engagement that turned into meetings. • You've done it at a small company where you were the engine: shipping weekly without a big team, a big budget, or someone else's strategy to execute. • Excellent writing and editorial judgment. You can build a point of view and explain complex security topics simply and credibly. • Proven ghostwriting for executives, with a real system for capturing their voice. • Fluent with AI in the actual work. You can walk through a content workflow you built, where it broke, and what you changed. • Experience packaging research: threat reports, benchmarks, original analysis that earned attention. • Experience running SEO through agencies or contractors, and a working point of view on AEO. • Production ability beyond writing: short video, explainers, visual assets, or the judgment to direct contractors who make them. • Familiarity with vulnerability management, exposure management, or AppSec/CloudSec adjacencies.
Responsibilities
• Narrative & Content Strategy • Own Cogent's content engine end to end:the calendar, and content series that compound over time (weekly VM insights, AI security myths, remediation playbooks) across LinkedIn-first social, blog, video, and long-form. • Own SEO and AEO so the work gets found by the buyers and by the models that now shape how people discover it. • Tie content to pipeline. Track which pieces move deals and do more of what works. • Content Production • Write the top- and middle-of-funnel pieces that pull practitioners in and move buyers toward a decision: blog posts, ebooks, and whitepapers. • Own the social strategy: regular series and point-in-time posts that keep a steady drumbeat of Cogent's point of view in front of practitioners. • Executive & Founder Voice • Ghostwrite for the CEO, CTO, and technical leaders with a real point of view and a consistent voice. • Build repeatable systems to capture raw material: leader interviews, Slack mining, call notes, research briefs. • Turn that raw material into thought leadership that security practitioners actually read and share. • Research & Story Packaging • Turn Cogent Research, threat findings, and product insight into original analysis that travels and generates pipeline. • Own the flagship research report and the programs around it, with the research team and the CTO. • React fast when security news breaks: ship the POV piece while the story still matters. • AI-Native Production • Use AI across the workflow and orchestrate contractors and tools so a small team ships like a big one, without losing accuracy or voice. • Build systems that make the whole engine faster, like a living archive of positioning, proof, and research the whole company can draw from.
Benefits
• Cogent is redefining how AI can proactively defend organizations against evolving threats. Our mission is to empower security teams with cutting-edge AI agents and clear, actionable insights. You'll join a world-class GTM team where your work directly impacts the safety of some of the world's most sophisticated organizations.
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