Armada - Senior Field Marketing Manager EMEA
Requirements
• 10+ years of B2B field marketing, demand generation, or experiential marketing experience, ideally within high-growth enterprise technology or infrastructure companies. • Proven success building EMEA programs that generate pipeline, engage senior decision-makers, and advance complex enterprise sales cycles. • Deep experience partnering with regional Sales leaders and account teams to translate territory plans into focused marketing programs. • Strong event and executive engagement expertise across multiple EMEA markets, from intimate C-suite programs to major industry conferences. • Data-driven approach to planning and measurement, with fluency in pipeline reporting, attribution, account engagement, and budget optimization. • Excellent project management and communication skills, with the ability to lead cross-functional workstreams and manage multiple programs at once. • Sound judgment, executive presence, and comfort operating in a fast-moving environment with evolving priorities. • Willingness and ability to travel approximately 60 percent across EMEA and internationally, including frequent multi-day trips and on-site event delivery. • Experience marketing AI, cloud, data center, energy, defense, or other complex infrastructure solutions. • Experience with executive briefing centers, customer advisory boards, partner marketing, or account-based marketing programs. • Existing agency, venue, media, or industry relationships across priority EMEA markets. • Experience working at both a scaling startup and an established enterprise technology company. • You're a Great Fit if You're • A go-getter with a growth mindset. You're intellectually curious, have strong business acumen, and actively seek opportunities to build relevant skills and knowledge • A detail-oriented problem-solver. You can independently gather information, solve problems efficiently, and deliver results with a "get-it-done" attitude • Thrive in a fast-paced environment. You're energized by an entrepreneurial spirit, capable of working quickly, and excited to contribute to a growing company • A collaborative team player. You focus on business success and are motivated by team accomplishment vs personal agenda • Highly organized and results-driven. Strong prioritization skills and a dedicated work ethic are essential for you • Equal Opportunity Statement
Responsibilities
• Regional Strategy and Pipeline • Translate the annual EMEA field marketing plan into a detailed calendar of programs, campaigns, owners, milestones, target accounts, and follow-up actions aligned to territory priorities and pipeline goals. • Execute integrated regional campaigns across events, executive programs, account-based marketing, digital, content, and partner channels to engage priority accounts throughout the buyer journey. • Create market-specific programs that reflect local business dynamics, cultural nuances, and customer needs while maintaining a consistent global brand and narrative. • Own regional performance reporting, including pipeline sourced, revenue influenced, account engagement, progression, and cost per outcome; use insights to optimize the portfolio continuously. • Events and Executive Engagement • Personally plan and deliver Armada's EMEA field event portfolio, including the Sovereign AI Tour, executive dinners, roundtables, roadshows, third-party conferences, partner activations, and customer programs. • Own each program from brief through execution and follow-up, including audience strategy, invitations, registration, venue and vendor coordination, content, speakers, staffing, on-site delivery, lead capture, and post-event action plans. • Create executive-tier experiences that convene senior customers, prospects, partners, and industry leaders around the issues shaping sovereign AI, infrastructure, energy, and security. • Partner with the Dublin Experience Center team to develop customer briefings and regional executive programs that accelerate strategic opportunities and deepen relationships. • Evaluate third-party event investments against audience fit, business relevance, brand alignment, and expected return; recommend where Armada should participate, sponsor, speak, or decline. • Cross Functional Leadership • Work side by side with EMEA Sales teams to build target lists, drive attendance, prepare account teams, run on-site engagement, and ensure timely follow-up against shared pipeline outcomes. • Partner with Product Marketing, Corporate Marketing, Communications, Partnerships, Customer Marketing, and Experiential Marketing to bring campaigns and launches to life in the region. • Build regional enablement plans so Sales and executive teams have the messaging, target lists, follow-up motions, and content needed to convert engagement into opportunity. • Work with content and creative teams to capture customer stories, executive perspectives, photography, and video that extend the value of each program beyond the room. • Budget and Operations • Own day-to-day budget management for EMEA field programs, including estimates, purchase orders, invoices, accruals, reconciliations, and forecast updates. • Manage agencies, venues, production partners, and other vendors, including selection, negotiation, scopes of work, timelines, and quality control. • Build and maintain program briefs, workback plans, run-of-show documents, staffing plans, attendee communications, and post-program reporting for every activation. • Travel to and lead programs on site, resolving issues quickly and maintaining a high bar for the customer, partner, and executive experience.
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